Econsultancy and bigmouthmedia have today launched their first Social Media and Online PR survey, with companies invited to complete an online questionnaire in return for a free copy of the report.

The research is aimed at understanding the extent to which businesses are investing in social media, the tactics they are using and the issues which are holding them back.

Linus Gregoriadis, Research Director, said: “There is an enormous amount of interest from businesses in social media and online PR at the moment. The buzz is justified because there are tremendous opportunities for companies to benefit from investment.”

He added: “We believe that this research will be extremely useful for digital marketers and PR professionals who want to benchmark their organisations, and gain a greater understanding of the relevance of social media for their businesses.”

The research, sponsored by digital agency bigmouthmedia, covers strategies, budgets, resourcing and barriers to success. There is also a section on Twitter aimed at understanding what companies are using it for and how they are resourcing their activity.

David Hardy, bigmouthmedia group's international sales and marketing director, commented on the survey, saying: "We’re convinced of the power of social media, and while it has been difficult for brands to get their heads round it, we’re certainly seeing the tide turning. Social media is proving not to be not just a fad, but a channel which can give brands a place to engage with the people that live in social media spaces now. If a brand can’t keep up with that movement, it’s likely to get left behind.

“We’re delighted to be working with Econsultancy on this survey and we hope that it will give useful insights into the way businessesare using social media now.”

As usual, those who take part in the Econsultancy survey will get a free, advanced, copy of the report which will be published in October. The findings will also be presented at an event organised by bigmouthmedia.

The research follows Econsultancy’s Online PR Industry Benchmarking Report published in December 2008 which found that many organisations were struggling to understand, resource and measure online PR.

More than 300 UK marketers and PR professionals working for both in-house company teams and for agencies were surveyed to explore growth in the online PR industry and highlight the challenges that marketers currently face.

You can take the 2009 survey here (open until Tuesday 29 September, 2009)

Linus Gregoriadis
Research Director, E-consultancy,
Email address: linus.gregoriadis AT
Phone: +44 207 269 1465

About Econsultancy

Econsultancy is the leading source of independent advice and insight on digital marketing and e-commerce. Our reports, events, online resources and training programmes help a community of over 80,000 registered marketers make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe's largest and most experienced digital marketing agency and was rated the UK's #1 Search agency for SEO and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia's 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, social media marketing, affiliate marketing, display advertising, online PR and copywriting.

Bigmouthmedia's multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, ebay, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar.

Bigmouthmedia also provides up to date daily digital marketing news.

For further media information please contact:

Iain Bruce
Media Strategist
51 Timberbush
+44 (0)845 130 8992

Published on: 4:31PM on 8th September 2009