14 September 2009, London

Today sees the launch of the Econsultancy Innovation Awards 2009 dedicated to recognising the smartest new ideas and achievements across digital marketing and e-commerce.

Building on the success of last year’s awards where Thomas Cook, Tagman, Quirk and Mydeco were amongst the winners, Econsultancy has included a number of new award categories such as Innovation in Rich Media and Video, Innovation in Mobile Marketing and Innovation in Online PR to recognise increasingly influential elements of digital strategy.

Entries will be assessed by a prestigious panel of judges from companies known for innovation, including Sara Linfoot (The Guardian), Adrian Blair (Google) and Noam Buchalter (Unilever) and joined by industry experts Avinash Kaushik and Dr. Dave Chaffey.

The Awards are fast becoming the benchmark for digital innovation, as last year’s winners testify; Managing Director of Quirk eMarketing Nic Ray says “Quirk was exceptionally proud to be a winner at last year’s Innovation Awards. Econsultancy represents our industry better than anybody, so to get recognition for our work from them was very special. The award has also generated a lot of interest and business for Quirk, so we will be sure to enter again this year.”

Award Categories
There are 22 categories for this year’s awards, of which 12 are new:
• Innovation in Affiliate Marketing
• Innovation in B2B Digital Marketing (new)
• Innovation in E-commerce (new)
• Innovation in Email Marketing
• Innovation in Lead Generation Online (new)
• Innovation in Mobile Marketing (new)
• Innovation in Multichannel Marketing
• Innovation in Online Customer Service (new)
• Innovation in Online Marketing Research or Customer Insight (new)
• Innovation in Online PR (new)
• Innovation in Paid Search/PPC
• Innovation in Rich Media and Video (new)
• Innovation in SEO/Natural Search
• Innovation in Social Media
• Innovation in User Experience
• Innovation in Web Analytics and Optimization
• Innovation in Web Content Management (new)
• Most Innovative Digital Agency (new)
• Most Innovative Digital Marketing Team (new)
• Most Innovative New Technology (new)
• Most Innovative Online Advertising Campaign
• Most Innovative Person in Digital Marketing

Entry is now open for the Innovation Awards until 23rd October; more information and submission guidelines can be found at: http://econsultancy.com/awards

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Media contact:
Clare Laurie (clare.laurieATeconsultancy.com)
t: +44 (0)20 7269 1452

Notes to editors:

About Econsultancy
Econsultancy is the leading source of independent advice and insight on digital marketing and e-commerce. Our reports, events, online resources and training programmes help a community of over 80,000 registered marketers make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

About the Econsultancy Innovation Awards:

Full list of judges:
Marco Balabanovic, Head of Innovation, lastminute.com
Adrian Blair, Head of Ecommerce Partnerships, Google
Noam Butcher, Marketing Manager, Unilever
Dr Dave Chaffey, Director, Marketing Insights
Johnny Freeman, Digital Marketing Manager, Honda
Avinash Kaushik, Blogger, Author, Speaker, Consultant
Sara Linfoot, Digital Innovation Manager, The Guardian
Ciaran Norris, Director, Invention, Mindshare
Tamer Ozmen, Head of Online, Orange
Sidarth Rao, Chief Executive Officer and Co-founder, Webchutney
Gary Stein, VP, Isobar
Ian Tait, Partner, Poke
John Willshire, Head of Innovation, PHD Media

2008 Innovation Awards winners:
Innovation in Affiliate Marketing: TradeDoubler
Innovation in Email Marketing: Thomas Cook
Innovation in Online Advertising: ad pepper media
Innovation in Multichannel Marketing: lastminute.com
Innovation in User Experience: mydeco.com
Innovation in Social Media & Communities: Photobox.co.uk
Innovation in SEO & Natural Search: Quirk eMarketing
Innovation in Paid Search & PPC: Unique Digital
Innovation in Web Analytics and Optimization: TagMan/Positive Feedback
Innovation in Online Acquisition: GAME Stores Group
Innovation in Online Conversion: Thomas Cook
Innovation in Online Retention: Coastdigital
Innovation in Digital Marketing and Team Management: Jellyfish Online Marketing
Most Innovative Person in Digital Marketing: Hedley Aylott, Summit Media

Published on: 2:00PM on 14th September 2009