17th September 2009

Riverford Organic Vegetables, the organic vegetables, fruit and dairy e-commerce business, has appointed Jellyfish to handle its pay-per-click (PPC) search marketing account.

Jellyfish, the UK’s leading agency dedicated to paid search, has created a bespoke campaign site to which it will drive paid search traffic with the objective of acquiring new customers for Riverford. The agency won the business without a pitch and its fee will be calculated on a pure Cost Per Acquisition (CPA) basis: the more new customers Jellyfish generates, the more it will be paid.

Working in conjunction with integrated design and brand communications consultancy Creative Uncle, Jellyfish has devised a bespoke campaign site to drive sales. Riverford food boxes are delivered along with recipe cards to ensure minimum wastage of goods, and customers will be encouraged to visit the site to try out more meal suggestions.

While the initial roll-out will have a national focus, the campaign will be developed to introduce customers directly to local suppliers using targeted geographical search methodology. For example, if a searcher looks for ‘organic food in Reigate’, results will display links to personalised landing pages featuring suppliers in the relevant postcode area, rather than national results.

Sarah Gillmore, web marketing manager at Riverford Organic, said: “We were impressed by Jellyfish’s innovative and robust approach to paid search marketing, which is a relatively new area for our company. The aim of the campaign is to drive take-up of our delivery service for fresh, organic produce, and the beauty of this initiative from our point of view is that we only pay for actual sales at an agreed and viable CPA.”

Scott Christie, business development director at Jellyfish, added: “We are delighted that such a well-respected brand as Riverford Organic has selected Jellyfish to drive sales through paid search. We look forward to helping increase the UK’s consumption of organic meat and vegetables.”

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For information about Jellyfish, please contact:
Ian McCawley
Eulogy!
Tel: 020 7927 9999
Email: ian@eulogy.co.uk

About Jellyfish

Jellyfish is the UK’s leading agency dedicated to paid search. Independently owned and based in Reigate, Surrey, the company was established in 1999 and now employs more than 70 people. Specialist vertical sectors include publishing and e-commerce, telecoms, financial services and travel.

Jellyfish uses unique campaign management platforms and account team structures to drive value from clients’ paid search campaigns. Clients include Skype, The Guardian, Time Out, Which? and Cancer Research UK.

In December 2008, Jellyfish was awarded the E-consultancy Innovation Award for Innovation in Digital Marketing Team Management.

www.jellyfish.co.uk

Published on: 12:13PM on 17th September 2009