17th September

Fresh Egg, the award-winning web design and internet marketing company specialising in SEO, has concluded an exclusive partnership arrangement with Jellyfish, the UK’s leading agency dedicated to paid search.

Together, the two agencies now represent one of the UK’s top 3 best-resourced integrated online PPC and SEO marketing providers, with a joint staff roster of 110, and clients including Skype, Which?, Visit Wales and NatWest.

The partnership arrangement will commit both companies to working closely together to exchange knowledge to benefit their mutual and independent clients. While remaining completely separate businesses, they will present a seamless, one-stop-shop solution that will appeal to clients seeking a single source for briefing and reporting, with the appointment of dedicated account managers whose task will be to manage partnership business.

Unlike many other agencies that claim to have everything under one roof, this arrangement will present a coherent single source in terms of management and operation, but guarantees access to dedicated specialists and acknowledged experts in SEO and PPC.

Iwantoneofthose.com will be the first sign-up in the joint venture, with Fresh Egg and Jellyfish handling all SEO and PPC for the shopping site.

Earlier this year, Fresh Egg appointed leading entrepreneur and BBC Dragons’ Den panellist James Caan as chairman following his investment in the agency.

Adam Stafford, managing director of Fresh Egg, said: “Jellyfish has pioneered a CPA model that is second-to-none. Using CPA rather than the more traditional ‘management fee’ approach means that Jellyfish is focussed on quality, conversion and guaranteed ROI. That chimes exactly with the inherent approach we have to SEO at Fresh Egg. We both share the same commitment to delivering outstanding ROI.”

Rob Pierre, managing director of Jellyfish, added: “There are obvious synergies between our two companies that can be exploited to the benefit of our clients and each other. We will clearly be able to maximise our mutual effectiveness by access to skills and knowledge from one another. With this exclusive collaboration both Jellyfish and Fresh Egg provide a joint resource that challenges the biggest agencies in the UK and worldwide without diluting our core strengths.”

James Caan, chairman of Fresh Egg, commented: “Signing up Iwantoneofthose.com as our first client together is a hugely positive achievement, especially at such an early stage in our joint relationship. Combining our expertise in SEO and PPC is a match made in heaven, and by introducing Jellyfish’s proven CPA model to clients we’re confident that this partnership can offer brands a dynamic and cost-effective search solution.”
- ENDS -

Media Contacts:

Adam Stafford, managing director, Fresh Egg
T: 01903 247788

Rob Pierre, managing director, Jellyfish
T: 0800 9 550 550

Eulogy! PR
Ian McCawley / Phil Borge
T: 020 7927 9999

Note to Editors

About Fresh Egg
Fresh Egg’s passion is outstanding web design underpinned by strong Search Engine Marketing expertise, building websites that look great, are search engine-friendly and drive growth in online sales. Fresh Egg’s full range of online marketing services includes SEO, social media services, conversion analysis, content and copy production, training and consultancy, and online PR.
Today, Fresh Egg employs 30 staff and is considered one of the leaders in SEO by industry peers. Fresh Egg stepped up a business gear when James Caan invested in the company through private equity firm Hamilton Bradshaw and assumed the role of Chairman in March 2009. Fresh Egg was a finalist in the 2009 NMA Effectiveness Awards with its innovative CallTrack ID™ application that tracks offline telephone leads in Google Analytics™.
Clients include Visit Wales, Liberty of London, The Sanctuary Spa, Nationwide Vehicle Contracts, Tropical Sky, Independent Schools Council, PPA, NatWest, iwantoneofthose.com, Norwich Union and SEGRO.

About Jellyfish
Jellyfish has differentiated itself from other online marketing agencies by specialising in Paid Search Marketing, a highly specialised, competitive and ever-evolving arena. Based in Reigate, Surrey, and established in 1999 it has been delivering successful and award-winning paid search campaigns since the birth of pay-per-click in 2000. The agency prides itself on being the first large agency (not super-affiliate) to offer a self-financing and risk-free solution for running Pay-Per-Click (PPC) campaigns based on a Cost Per Acquisition (CPA) model.
Jellyfish has over 80 full-time employees who create and manage PPC marketing campaigns using the company’s proprietary management platform called JUMP (Jellyfish Unified Marketing Platform), which was developed in-house to overcome the considerable limitations to using non-contextual analytics tools and automated bid management solutions adequate for CPM, but not really up to the task of the CPA approach.
Jellyfish clients include prestigious names such as Skype, BBC, Which?, Cancer Research UK, National Geographic, TimeOut, EMAP, Dennis Publishing, Haymarket Publishing, The National Magazine Company, ADP Payroll Services and Encyclopaedia Britannica.

Published on: 12:19PM on 17th September 2009