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AKQA has been appointed by Domino’s UK & Ireland and has launched its first project for the company, a new e-commerce architecture and customer experience at www.dominos.co.uk

The new Domino’s website streamlines and speeds up the customer ordering and payment process, whilst adding enhanced functionality and improved design.

At the same time, Domino’s has briefed AKQA on a number of additional projects, including a new online ordering service to be launched on other platforms.

“We appointed AKQA for their proven technology expertise, their ability to deliver a buyer-centric solution whilst combining an understanding of leading brands with depth of customer knowledge and insights,” said Chris Moore, Sales and Marketing Director of Domino’s, “We are delighted with the work delivered and look forward to our continued partnership with AKQA for additional high-performance solutions.”

“It’s rewarding to see that Domino’s customers have embraced the new site with results already ahead of expectations,” said David Bentley, Client Services Director at AKQA, “With the new site in place and the digital TV and other initiatives in development, Domino’s continues to provide its customers with convenience and innovation.”

www.dominos.co.uk

About AKQA:
A recognised pioneer and innovator, AKQA provides marketing, customer services and e-commerce solutions to clients including: 3M, BMW Group, The Body Shop, Domino's Pizza, Estee Lauder, Orange, Levis Strauss & Co. (Dockers), London Stock Exchange, Macromedia, Microsoft, Nestle, Nike, Samsung Europe, Sainsbury's, Unilever, Xbox, Yell.com. An independent agency, AKQA employs over 300 people worldwide and has offices in London, San Francisco, Washington DC and Singapore.

About Dominos:
Domino’s Pizza is recognised as the world's leading pizza delivery company. Our expertise and passion for delivering hot and fresh pizzas has earned us numerous awards and the loyalty of millions of pizza lovers around the world. Domino’s Pizza UK & IRL plc is quoted on the Alternative Investment Market of the London Stock Exchange (symbol: DOM). Our subsidiary company, Domino’s Pizza Group Limited ('DPG') holds the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK and Ireland.

Published on: 12:00AM on 18th October 2004