Addvantage Media, the premium, independent online advertising network, today announced it has appointed Rob Edwards as Sales Manager and Bonnie Maccallum as Senior Account Manager as it further strengthens its sales and client relations team.

Rob Edwards takes responsibility for managing advertising sales across Addvantage Media’s network of publishers including NewsNow and eFestivals, ensuring that sales relationships are built with the mutual benefit of both publishers and advertisers in mind. Rob brings over 15 years of experience to the role with previous experience as Head of Strategic Sales at Scottish & Irish Radio Sales and most recently as Head of Video Sales at Utarget.

Bonnie Maccallum has been appointed as Senior Account Manager and takes responsibility for Addvantage’s portfolio of clients and agency relationships including Zed and OMD. Maccallum joins from Microsoft having previously worked as part of the recently acquired Aquantive team. She brings over ten years of experience including positions at Fox Kids, APM Outdoor MediaBrokers and Starcom where she acted as a TV buyer for clients including Levis and Honda.

"Addvantage Media’s portfolio continues to grow rapidly and clients and publishers are both increasingly looking to work with an agency that not only offers a human approach to sales but also looks to ensure revenues are driven to network websites in a way the benefits both advertisers and publishers. Rob and Bonnie’s extensive expertise and experience will provide a valuable addition to our strategic expertise in client-publisher relations and will be at the forefront of our 2010 sales strategy", commented Harvey Sarjant, Managing Partner at Addvantage Media.


About Addvantage Media

Addvantage Media is a premium, independent online advertising network that specialises in campaigns that deliver real value and the highest standards to its advertisers and publishers.

Addvantage Media has almost a decade’s experience setting the highest standards in online advertising and is an active, fully accredited member of IASH, having passed three full audits.
Addvantage Media’s human approach to online advertising, service and campaign optimisation and getting the most out of the latest technology has delivered market leading results for major brands such as Warner Bros, Vodafone, Mastercard, Samsung and Hyundai across its premium network of
exclusive sites such as The Sci-Fi Channel.

Published on: 10:55AM on 18th September 2009