StormOptimiser 3.0 is DC Storm’s latest offering in cutting edge PPC optimisation technology; delivering unique optimisation strategies and further efficiency savings.

Brighton 23.09.09: Today DC Storm announced the beta launch of the latest version of its PPC Optimisation suite, StormOptimsier 3.0. The beta launch comes after a year of development since the Company first introduced the concept of Profile Campaign Management™ which enables account managers to automate their PPC optimisation process.

Seth Richardson, CEO of DC Storm said: “When we introduced the concept of Profile Campaign Management™ last year we knew we were onto something big however the first version was missing some features which enable account managers to maximise the benefits that Profile Campaign Management™ can offer. With the release of the latest version, StormOptimiser 3.0, we have addressed the feature gaps, streamlined the workflow and improved usability to make it much quicker, easier to use and more powerful.”

StormOptimiser 3.0 enhancements include:
1. A New User Interface – faster, more intuitive and easier to navigate
2. Agency & Site Level Profiles - allowing bid strategies to be implemented across search engines and even across different websites
3. Custom (User Defined) Columns – enabling even the most complex, bespoke bid calculations to be integrated and automated. This feature also allows arbitrary data to be stored against campaigns, AdGroups, keywords etc., e.g. previous bid price or next optimisation date.
4. Data Feeds and Imports – allowing any external data to be mapped to campaigns and used in optimization calculations e.g. product price and availability or variable CPA/ROI targets etc.
5. Pending Change Review Process – enabling Storm to calculate your bid changes and for the account manager to review them and make any desired changes before updating the bids on the engines

Seth continues; “We have been testing StormOptimiser 3.0 with a closed group of early adopters and the performance has been incredible. Even on well established campaigns we have been able to increase sales while decreasing CPA, helping some clients to increase ROI by over 135%.”

StormOptimiser 3.0 is now available to new and existing clients; please contact DC Storm for more information and a demo.

For further information, interviews or photography please contact:

Seth Richardson
+44 (0) 1273 201 301

About DC Storm
DC Storm is the leading Web Analytics, Tracking and PPC specialist. Its flagship StormIQ suite integrates tracking and reporting information across all media channels, and includes an advanced PPC campaign optimisation tool. Customers can easily compare traffic generated from PPC, Natural Search, Email Campaigns, Banners, Referrers or Affiliates, to better target their marketing spend.

For more information, please visit

Published on: 9:42AM on 24th September 2009