Maggie Dullea joins as the UK director of loyalty marketing

Online loyalty marketing specialist Maximiles UK has hired Maggie Dullea as UK director of loyalty marketing. She will be responsible for growing the group’s White Label Loyalty business and introducing loyalty partners into, the leading UK online shopping loyalty coalition programme.

Maggie has over eight years experience in loyalty marketing. Prior to joining Maximiles, she spent six years at ICLP plus time with Arvato Loyalty and Emax Loyalty, implementing and managing loyalty programmes for major blue chip clients including Visa, FIFA, Star Alliance and Manchester United amongst others.

Dullea commented: “Maximiles UK continues to go from strength to strength and I am proud to become a part of its success. I am looking forward to working with Maximiles’ dynamic team to broaden the horizons of loyalty schemes in the UK.”

Guy Keeling, MD UK Maximiles added: “As Maximiles continues to expand its operations across the UK, Maggie’s appointment will be instrumental in allowing us to continue our growth. Maggie has a fantastic record in the loyalty marketing space having worked on numerous highly successful campaigns and we warmly welcome her to the team.”

Maximiles UK is the parent company of ipoints, the leading UK online shopping community, where members earn loyalty points that can be redeemed on prizes and experiences.

Published on: 3:28PM on 24th September 2009