Redweb Search has been appointed to manage the paid search marketing for sailing holiday company Sunsail, part of the TUI Travel Group, to drive sales online. The appointment follows a successful PPC trial with boating holiday brand Le Boat earlier this year.

Sunsail, based in Port Solent, Hampshire, provides sailing holidays and yacht charters as well as running watersports clubs and sailing schools with bases worldwide. This is the latest account win for Redweb Search, a division of full service digital agency Redweb.

Simon Conder, marketing manager of Sunsail UK says: “We understand the direct and measureable return on investment from a paid search campaign. We selected Redweb Search following a strong pitch from their knowledgeable and enthusiastic team. The team delivered a highly effective campaign and significantly increased sales for Le Boat and we are confident they will exceed expectations again with Sunsail.”

The expanding Redweb Search team recently appointed Search Manager Martin McAndrew to take the lead on accounts such as Sunsail.

McAndrew adds, “The travel and tourism industry has always been a competitive one and in the current economic climate, the market looks set to intensify. It is crucial that companies such as Sunsail invest in search marketing to stay ahead of competitors and reach their target audience online. We have the significant advantage of working with a comprehensive in-house team of expert designers, developers, content managers and data analysts to exceed our clients’ business objectives.”

The appointment takes immediate effect.
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About Redweb Search
Redweb Search is a division of full service digital agency Redweb, with the expertise to achieve our clients’ search engine marketing (SEM) objectives.

Our clients, which include Unite the Union, Access Self Storage, Castle Cover, Sunsail and NSN benefit from a dedicated search team, content managers and data analysts to ensure the right expertise is on hand when it is required. Our campaigns are driven by bespoke PPC and SEO strategies, built on a unique scientific approach and backed up with statistical analysis and data.

We partner with many stats packages including TradeDoubler, WebTrends, Ominture and Google Analytics helping us to offer our clients the most appropriate search engine marketing solution that is meeting their objectives.

About Redweb
Redweb is one of the UK’s fastest growing full service digital agencies specialising in the design and build of websites. It also offers digital services including usability, SEO and PPC, consultancy, e-mail marketing, mobile, hosting and support. After 12 successful years, Redweb is still independent and run by its founder and CEO Andrew Henning.

Redweb’s client base spans large corporate, private and public sector and not-for-profit businesses including Training and Development Agency (TDA), HM Treasury, the NHS, the Identity and Passport Service (IPS) and LighterLife.

Redweb’s emphasis is on user focused design, ensuring that projects meet user needs to ensure that clients’ business objectives are consistently met. The success from this approach means that many of Redweb’s clients become long term customers - a business ethos that is continuing to deliver sustainable growth.

For more information contact:

Rachel Ambrose
Head of Marketing
t: 01202 779944 f: 01202 773643

Emma Glazier
PR & Marketing Executive
t: 01202 779944 f: 01202 773643

Published on: 5:00PM on 28th September 2009