The 4th Annual Online Customer Engagement Survey goes live today. A report detailing the findings will be published by Econsultancy in partnership with full service digital agency cScape in November 2009.

The report has established itself as the definitive guide to successful customer engagement, and looks at how leading businesses are deepening customer relationships. All survey participants will get a free full copy of the final report (normally £150 / £$195) prior to its sale via on the Econsultancy website later this year.

This year’s research examines strategies and tactics for effective customer engagement, with a particular focus on how companies are using social media and mobile to drive engagement.

Previous research showed that only 5% of companies have a customer engagement strategy which embraces the mobile channel. While many companies understand that customer engagement is important, they are still unsure about how to implement a coherent and practical plan of attack.

Fewer than half of organisations surveyed in 2008 (45%) had a defined customer engagement strategy in place.

For those who want to participate, the survey is available at the following URL:

http://bit.ly/ce-survey

The survey closes on Friday 30th October, 2009.

Richard Sedley, Director of cScape’s Customer Engagement Unit, commented: “Effective customer engagement can make a huge positive difference to a company’s bottom line, something that no marketer can ignore in this economic climate. The Annual Online Customer Engagement Survey and Report has become the definitive guide to trends on this subject.”

CONTACT:
Linus Gregoriadis, Research Director, Econsultancy,
(e: linus AT econsultancy.com t: 0207 269 1465)
(More)

Monica Hart, Account Director, cScape
(e: m.hart@cscape.com t:020 7689 8800)

About Econsultancy
Econsultancy is the leading source of independent advice and insight on digital marketing and e-commerce.

Our reports, events, online resources and training programmes help a community of over 80,000 registered marketers make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy is an award-winning online publisher of reports covering best practice, user experience benchmarking, market data, trends and innovation, and supplier selection aimed at internet professionals that want practical advice on all aspects of e-business.

About cScape
cScape (http://www.cscape.com) is an NMA top 50 full service digital agency based in Clerkenwell, London. The company, which has over 70 staff and is part of the AIM listed cScape Group Limited, offers strategy and planning, design, technical build (intranet, extranet, website and mobile), digital marketing/customer engagement campaigns including social media and analytics services.

Many of cScape’s clients – which include Barclays, ExxonMobil, Sony, Aviva, Carbon Trust and the Chartered Institute of Personnel and Development (CIPD) - have worked with the company for many years. This is because it provides a unique mix of strategic, technical and creative services. It recently won five awards for its information architecture and general design work for Barclays and is also technically strong with a Microsoft Most Valuable Professional as its Chief Technical Officer.

In addition, it counts Dave Chaffey, recognized by the CIM as one of only 50 marketing ‘gurus’ worldwide and Richard Sedley, a CIM lecturer on social media, as part of the team that rolls out community planning, social media audits and programmes, persuasion audits, buzz/PR monitoring and engagement mapping strategies for blue chip companies.

Published on: 10:18AM on 5th October 2009