New partnership creates unique hosting platform, substantially boosting web conversion rates

Reading, UK – 6 October 2009: Online retailers are able to benefit from proven higher conversion rates from their hosted website, following the work announced today between DediPower Managed Hosting and Lost Ferret, the web conversion specialists.

DediPower has become a key part of the Lost Ferret offering, providing improved website performance through a dedicated server, leading to increased conversion rates. Through the managed hosting service, Lost Ferret customers will enjoy proven quicker page upload times and high bandwidth availability, ensuring consumer satisfaction with site performance and reliability.

Mark Bolitho, sales director at Lost Ferret says: “Online consumer tolerance is very low and, if a site fails to deliver quickly, the consumer will look elsewhere. Therefore quality, reliability and virtually zero downtime are mission critical to our business. With DediPower we have a proven partner in whom we trust and we’ve already seen conversion rates increase by moving to good spec dedicated hosting.”

Two customers have already been migrated to the DediPower server – Quiz Clothing and Festive Lights. Both retailers selected Lost Ferret for its proven ability to increase conversion rates. DediPower provides the assurance that a stable platform is underpinning the website and is capable of adapting to any nuance of the site, whether forecast or not. For example, DediPower’s solution architects have planned to address Festive Lights’ seasonal spike in traffic, ensuring the site will continue to run at optimum efficiency during the busy November/December period.

Craig Martin, CEO of DediPower Managed Hosting, added: “Performance is critical to our customers’ online revenue streams. It is well-documented that customers are fickle and will not tolerate a slow online sales process. They will simply find a faster website that meets their needs. By working closely with Lost Ferret, we will ensure its customers enjoy improved conversion rates through reducing the number of abandoned shopping carts and the peace of mind which comes from our specialist managed hosting service.”


About Lost Ferret
Lost Ferret is a very results-orientated, e-commerce, web design company that designs and builds e-commerce sites using its own Aurora 2.0 platform. Each Lost Ferret redesign has increased sales by over 100 per cent - without exception. Lost Ferret provides a full post-launch analytics and conversion optimisation service to help its clients make money. It is currently active in the fashion, jewellery, furniture and electrical retail sectors. For information, visit or call 01284 756 939 Email:

About DediPower Managed Hosting
DediPower is a leading UK provider of managed hosting and data centre solutions, making the internet and eBusiness innovation a reality for businesses of all sizes. Focused on delivering service excellence through our Support with Passion® philosophy, DediPower’s enterprise class data centres support business critical applications. Providing innovative solutions and expertise in dedicated managed hosting, virtualisation, multi-server clusters, security, business continuity and co-location services. DediPower is a winner of numerous hosting awards and is a Microsoft Gold certified partner and RedHat Ready hosting partner. DediPower’s headquarters is located in Reading Berkshire, UK. For additional information, call 0870 252-3600 or visit and keep up to date with DediPower via Twitter,

Published on: 8:51AM on 6th October 2009