Blyth Valley has added SEO to CheezeDMG’s brief having seen costs-per-sale cut by an impressive 60% since the agency’s appointment in May.

To date CheezeDMG’s brief as digital media agency of record has encompassed paid search and display advertising.

Blyth Valley was founded in 1998 specifically to provide insurance services to small businesses, freelancers and independent contractors. The company looks after the insurance needs of a number of professional associations including the Chartered Society of Designers and the Chartered Institute of Public Relations.

Alex Wright, Marketing Director, Blyth Valley commented on the development, “With the initial campaigns working so efficiently and delivering massive efficiency savings, we are now in a position to divert that money towards SEO.”

About CheezeDMG

Founded in 1999, CheezeDMG is one of the UK's leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, CheezeDMG was acquired by Digital Marketing Group plc for £9.5million.

The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.

CheezeDMG offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing , Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing .

Clients include: Oxfam, PDSA, Budget Car Rental, Holiday Cottage Group, AXA plc, ReD, Canvas Holidays, Pokerstars, Holiday Extras, Monarch Airlines, Fred Olsen Cruises, Blyth Valley, Helping Hands and Canterbury of New Zealand.

CheezeDMG is a member of the IPA, DMA & SEMPO.
www.cheezedmg.com , www.cheezedmg.com/blog, www.twitter.com/CheezeDMG

About Digital Marketing Group plc:

• Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 600 people.

• Digital Marketing Group is the UK’s biggest digital marketing agency (Campaign Magazine Jan 2009).

• At the heart of the company is Digital Brain - a process which enables the real time integration of “digital, direct and data”. This helps create unique contact strategies for each individual based on their historical data and real time interactions regardless of channel.

Digital Marketing Group's development strategy consists of three key elements:
• "organic growth" - driven by growth within the acquired businesses and the application of a group business development programme;
• "buy and build" - through the selective acquisition of a number of well run and profitable businesses with complementary skills in digital direct marketing; and
• the creation of new revenue streams from within the existing talents and resources of the group.

www.digitalmarketinggroup.co.uk

For information, contact
Kirsty Langan, PR consultant to CheezeDMG
Mobile: 07779 583 594
Email: Kirsty.langan@googlemail.com

Published on: 5:20PM on 8th October 2009