Free Application Provides Integrated Search of Twitter, Digg, Forums and Blogs

October 12, 2009 – iCrossing, a global digital marketing agency today announced the release of Say What? a free iPhone social media monitoring application that enables integrated search of Twitter, Digg, and thousands of forums and blogs. Say What? can be downloaded from the iTunes App Store.

The application scans the most active social media networks on the Web for a keyword or phrase, and returns a real-time snapshot of what is being said where and by whom.

Users enter a search term on a simple interface, and the latest conversations from each of the social media sites are returned in an easy-to-read format. Say What? displays the most recent conversations in aggregate, unlike searching social networks or blogs via a mobile browser.

Users have the option to dig deeper into the responses on a particular source, and a search history is saved so users can get easy updates for their regularly-searched terms.

“iCrossing developed Say What? to demonstrate how search engine optimisation, social media and mobile can work together to provide users with information that is real-time and relevant,” said Rachel Pasqua, director of mobile strategy, iCrossing. “Our goal was to put one-click social media monitoring in the palm of the user’s hand.”

Say What? is the latest in a number projects developed by iCrossing’s growing mobile practice. iCrossing has built mobile platforms for Mazda USA and Toyota Motor Sales that were designed to meet the specific information requirements of users who are on-the-go while keeping operational costs at a minimum. iCrossing also provides clients with a robust and flexible SMS platform that currently powers sales lead alerts for Kia dealers and enables users of to send dealer information directly to their cell phones.

Download Say What? for iPhone from the iTunes App Store:

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For more information:
Parys Communications
020 8875 7960

About iCrossing
iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid search and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing clients include world-class brands such as The Coca Cola company, HBOS, Toyota and Virgin. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the US and Europe, including 97 employees in the UK.

Find out more at or contact us on +44 (0)1273 827 700 or

Published on: 3:03PM on 12th October 2009