Reliable hosting & enhanced website capability sows new benefits for Britain’s online gardening enthusiasts

Reading, UK – 13 October 2009: Sarah Raven's Kitchen & Garden, a mail order gardening and kitchen company has tasked web specialists Deeson eMedia and DediPower Managed Hosting to boost the capability of their popular website sarahraven.com.

While Deeson eMedia will provide new e-commerce, interactive and future video streaming features, DediPower will offer faster, more reliable website access thanks to its dedicated servers and data centres which are designed to cope with high volumes of visitor traffic, such as those generated by celebrity endorsed sites.

Committed to informing Britain’s growing base of amateur gardeners, vegetable growers and flower fans, Louise Farman, Managing Director of Sarah Raven's Kitchen & Garden comments, “Sharing knowledge is important to us and we want the site to reflect this. While we were happy with the site’s overall ‘look and feel’, Deeson was commissioned to take its functionality to the next level; creating a more positive learning experience for visitors. They brought DediPower onboard to provide the dedicated hosting necessary to support our rapidly expanding visitor-base and cope with ‘demand-spikes’ generated by online promotions and other seasonal events.”

Tim Deeson, director, Deeson eMedia explains, “Sarah Raven’s existing online shop, which allows visitors to securely purchase flowers and vegetables, as well as garden and home accessories, has been enhanced. It now runs alongside new site areas that provide greater access to ideas, advice and seasonal tips. We are also evolving new multi-media platforms to make the site even more compelling and informative in the future. By working closely with our hosting partner DediPower, we have been able to respond quickly, and with the high levels of support required, to meet Sarah Raven's Kitchen & Garden's specific online needs for a more ‘community’ orientated site.”

Craig Martin, CEO, DediPower Managed Hosting adds, “No matter how interesting the content or well-designed the interface, if sites regularly fall-over visitors are soon turned off. DediPower provides Sarahraven.com with hosting service level agreements that guarantee continual uptime and dedicated experts to keep the site running 24/7, whatever the demand. We are delighted to be working with Deeson eMedia to support Sarah’s site; and to provide a reliable and convenient resource to the UK’s growing base of gardening enthusiasts.”

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About Sarah Raven
Sarah Raven, writer, cook, broadcaster and teacher, is the expert on all things to grow, cut and eat from your garden. Her mail order company, Sarah Raven’s Kitchen and Garden, sells seeds, bulbs, books and her favourite things for the kitchen, garden and home. Sarah is an inspirational and passionate teacher, running cooking, flower arranging, growing and gardening courses at her farm in East Sussex and around the country. She has won a number of awards for her books including Best Specialist Gardening book for The Cutting Garden and Cookery Book of the Year for Sarah Raven's Garden Cookbook. Sarah writes for The Daily Telegraph, The Guardian and Waitrose Magazine, has presented BBC Gardeners’ World and been a guest on BBC Radio 4’s Woman’s Hour and the Food Programme.
Sarah is married to the writer Adam Nicolson and has two daughters and three stepsons. They divide their time between Sissinghurst Castle and Perch Hill Farm.

About DediPower Managed Hosting
DediPower is a leading UK provider of managed hosting and data centre solutions, making the internet and eBusiness innovation a reality for businesses of all sizes. Focused on delivering service excellence through our Support with Passion® philosophy, DediPower’s enterprise class data centres support business critical applications. Providing innovative solutions and expertise in dedicated managed hosting, virtualisation, multi-server clusters, security, business continuity and co-location services. DediPower is a winner of numerous hosting awards and is a Microsoft Gold certified partner and RedHat Ready hosting partner. DediPower’s headquarters is located in Reading Berkshire, UK. For additional information, visit http://www.dedipower.com and keep up to date with DediPower via Twitter, twitter.com/dedipower.

Published on: 8:30AM on 13th October 2009