Stockholm, Sweden, October 13th 2009. Sapient Interactive, the world’s largest independent Interactive Agency, and Web Analytics Demystified (WAD), the world’s leading Web Analytics/Performance strategic consultancy firm, announced a European partnership at the eMetrics Marketing Optimization Summit in Stockholm today.

The partnership allows Sapient and WAD to benefit from each other’s mutual expertise and client base and provide a full range of strategic and operational services. These range from measurement of online activities to defining sustainable models for web analytics resources, while taking into account the inherent specifications of the European continent. Clients can now benefit from expert advice on KPI Frameworks and Measurement Plans, Web Analytics Process, Learning Agendas, Strategic Roadmaps and actionable analysis that goes beyond reporting and insights towards recommendations and constant optimization of customer experience, conversion and retention.

WAD’s years of experience in Web Analytics processes and Global Best Practices provided by Aurélie Pols and Eric Peterson can now be combined with the aligned Sapient Approach, including Fusion Workshops as well as the operational analytics services and consulting that Sapient already successfully provides for clients in sectors such as pharmaceuticals, telecommunications, retail/lifestyle, consumer goods and media.

Aurélie Pols, Principal Partner, Web Analytics Demystified Inc, commented: “I had always been highly humbled by Sapient’s ability to lead grand scale projects within the online realm that require robust structure and built in, well understood processes. As Web Performance is maturing beyond basic reporting and dashboards, however automatized they are, processes need to be aligned so that the entire company benefits from insights gathered from all integrated channels. Sapient and Web Analytics Demystified make up a unique combination in this regard.”

Oliver Schiffers, Head of Analytics, Continental Europe, Sapient Interactive, added:"We are truly excited that we now can combine our successful workshop, project and analysis retainer models with the strategic advice and experience of one of the greatest minds in Europe from the best known Web Analytics Brand worldwide. Our blended expertise that aligns also on the same vendor landscape like Webtrends, Omniture, Unica and Yahoo Analytics can be a huge benefit for all European customers that are serious about becoming data and customer driven. I am very much looking forward to working with Aurélie on joint engagements."

Recent research from Forrester demonstrated that the practice of measuring visitor activity within online property has become commonplace, with nearly three quarters of large enterprises considering the Web Analytics technologies that enable their company to quantify visitor traffic across their sites to be indispensable.

"While the majority of companies have made some investment in web analytics technology, and an increasing amount are investing in human resources to manage the technology, there is still a significant gap found in organizational understanding and appropriate use of these investments”, said Eric T. Peterson, CEO, Web Analytics Demysitified Inc. “Together, Web Analytics Demystified and Sapient provide a wealth of experience regarding the appropriate use of web analytics tools to bridge this gap and help companies begin to appreciate significant returns from their existing investment in web analytics in the US and the European continent."

About WAD
Web Analytics Demystified founded in 2007 by Web Analytics Demystified author and former Jupiter Research analyst Eric T. Peterson provides objective guidance to companies striving to realize the full potential of their web measurement strategy; bridging the gap between technology and business strategy. Web Analytics Demystified provides multiday strategic consulting engagements, workshops, and staffing support services for companies looking to hire dedicated web analytics professionals both in the U.S. as in Europe. Since 2009, Web Analytics Demystified services European companies, through Aurélie Pols, renowned blogger and web analytics professional, co-founder of OX2 and former practice lead of Web Analytics at LBI/IconNicholson.

About Sapient Interactive
Sapient Interactive, a division of Sapient (NASDAQ:SAPE), is the largest independent interactive agency in the world. Through combining strategy, creative and technology, the firm creates immersive multi-channel brand experiences that result in more profitable customer relationships and revenue growth for clients, including major brands such as Times Online, MTV, BSkyB, De Beers, Auto Trader, Vodafone and Epson Europe. Headquartered in Boston, Sapient Interactive operates across North America, Europe and Asia. For more information, please visit

Published on: 5:13PM on 14th October 2009