Scotland’s premier outdoor clothing and equipment retailer Tiso Group is adding ratings and reviews functionality to its two websites, and, to bring the voice of the customer and in-store knowledge from staff online.

Social commerce provider Bazaarvoice has been appointed to implement the service, along with its customer to customer helpdesk Ask & Answer.

Tiso Group, which launched its first outdoor clothing store in 1962 and now has thirteen shops across Scotland, wants to help online customers make informed purchase decisions; mirroring the in-store experience. launched in 2003. Alpine Bikes has seven stores across Scotland and launched in 2008.

“By adding consumer reviews online we’ll be able to leverage the knowledge of our customers for the benefit of everyone who shops with us,” said Rob McNair, Online Manager at “Our point of difference is our knowledge – we’re known and respected for our deep understanding of products, so we’ll also be adding professional reviews written by our staff and clearly marking them as such.”

Additionally, Tiso Group will use customer feedback to help the company’s buying team; enabling it to identify best sellers and products that could be improved.

“Tiso and Alpine Bikes are brands with a trusted heritage and bringing the customer voice online for the first time will transform the businesses,” said Sam Decker, Chief Marketing Officer of Bazaarvoice. “All areas of Tiso Group will benefit from this content, from marketing and merchandising departments right up to the management team.”

About Bazaarvoice
Bazaarvoice ( is a social commerce technology company. It helps over 575 brands globally including Argos, Boots, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.

Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.

Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100. The blog is at

For further information please contact:
Claire Armitt
01273 779449 / 07985 297842

Published on: 10:44AM on 15th October 2009