Digital Drives International Business Boom – Digital marketplace continues to thrive as businesses strive to market themselves out of recession

As companies across the world continue to fight their way through the fog of global recession, one industry sector continues to thrive. A growing number of companies are diverting their marketing spend into digital channels, resulting in the increased demand for digital strategy and evaluation services.

Blue Latitude, an e-business and marketing consultancy, has witnessed record growth during 2009, as businesses seek to capitalise on the digital market in what has been regarded as the worst economic climate for decades. The increased demand for its services forced the company to bring forward its international expansion plans, opening its first US office during the 2nd quarter of 2009.

Fred Bassett, director of strategy at Blue Latitude said:
“We started 2009 thinking it would be a tough year. But the challenge has been in keeping up with the volume of opportunities and in finding the right talent to take our business forward. By far our busiest period this year has been during the 3rd quarter, as companies acknowledge the speed of change ever-present in the digital marketplace and act to ensure they keep pace with it.”

With a number of high-profile client wins over the last few months, including two projects for the BBC and e-situational analysis and strategy projects for Cancer Research UK and Shire Pharmaceutical, Blue Latitude looks set to end the year in its strongest position since it began operating in 2002.

The company boasts one of the most exciting client lists in the business, providing digital consultancy and evaluation services to big brands across the health, finance and entertainment industries.

Bassett continued:
“Because we provide strategy and evaluation advice, yet don’t build the digital products or solutions we recommend, we can come to clients with a completely neutral, impartial view. We’re not pushing a particular outcome so we can sell more websites, for example. It is this impartiality that is fuelling our growth, as clients trust us to be brutally honest, yet creative. We help them find ways to communicate with their audience through channels that deliver change, not just data reports.”

Blue Latitude’s expansion during 2009 has been through a mix of current client expansion and new business wins. One particular growth area for the firm is the number and scope of its global briefs. Examples include:
– A recent four-phased strategy project for Eli Lilly, spanning markets in the United States, the United Kingdom, Spain, China, Japan and Mexico

– A global organisation and change management project for CMC Markets in the United Kingdom, Germany, Japan and Australia

– A sentiment monitoring project for Roche, reviewing the digital environment across English-speaking territories and properties, comparing sentiment with competitor products and focusing on congress and KOL activity.

– An eSituation analysis and strategy project for Roche, focusing on HCP online activity in Germany, US and Spain

Blue Latitude has recruited seven new employees in recent months, further strengthening its consultant and analytics teams:
– Duncan Arbour, joins as Senior Consultant, from LBi, specialising in social media

– Aoife Flood joins as a Consultant, from Thomson Reuters, Scientific

– Boon Koh, George Head, Jessica Clements and Alex Brock all join the team as Associate Consultants, having previously worked at Financial Security Assurance Ltd., TradeDoubler, LBi and Generator (part of iLevel) respectively.

– Paul Cook joins as an Associate Analytics Consultant, from Ltd.

Full biographical details of all the Blue Latitude team are available at

Published on: 11:46AM on 15th October 2009