Feature Provides Marketers Tool to Power Tweets From Email Content

LONDON (15 October 2009) – On-demand email and one-to-one marketing solutions provider ExactTarget launched its enterprise-level integration with Twitter this week, giving marketers a solution to automatically generate Tweets based on email content.

The integration enables marketers to select content in an ExactTarget-powered email and trigger a Tweet and a direct message to followers automatically when the email is sent.

“The Twitter integration allows marketers a means of simply and successfully harnessing the power of social media. With many companies still deliberating on the best way to engage with consumers in a social media environment, this allows marketers to adopt a process-based approach to enhancing the interactivity of an email marketing campaign, while creating a meaningful dialogue with customers,” said Peter McCormick, general manager and co-founder of ExactTarget.

The ExactTarget Twitter integration allows marketers to select email content to Tweet from ExactTarget’s user interface. Using ExactTarget’s automation tools, the content is automatically transferred to Twitter when the email is sent, creating a Tweet from the marketer’s Twitter account. Marketers can also opt to automatically direct message followers with the update from ExactTarget’s user interface.

ExactTarget’s Twitter integration will be available to users through its online Innovations Lab starting 6 November.

The firm announced the Twitter integration on the main stage of ExactTarget’s annual user conference Connections ’09, the world’s largest gathering of one-to-one marketers. More than 1,300 are attending the three-day conference in the US that features addresses by three-time New York Times bestselling author Malcolm Gladwell, academy-award winning actress Marlee Matlin and nearly 30 interactive breakout sessions ranging from emarketing best practices to building multichannel marketing campaigns.

The launch of ExactTarget’s Twitter integration follows the release of ExactTarget’s Social Media Kit. The kit provides insight on social media trends and includes research conducted by Ball State University, the Email Marketer’s Club and ExactTarget. The kit is available free of charge on line at www.exacttarget.com/socialmediakit.

About ExactTarget
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air. For more information, visit www.exacttarget.co.uk or contact UKInfo@exacttarget.com.

Published on: 9:40AM on 16th October 2009