PayPal, the leading online payment service, has launched a £1 million UK marketing campaign to show consumers they can use PayPal to pay for goods and services on thousands of websites, including Nike, Diesel, New Look and Toys “R” Us, as well as eBay.

The campaign, which runs until 20 December, will include outdoor, radio, online and press advertising. Combined with emails and banners to PayPal’s UK customer base of over 20 million, the campaign will be shown several hundred million times – the largest campaign PayPal has ever run. PayPal will be giving an added incentive of picking 500 shoppers a week who will win back the value of their shopping*.

Mark Hodson, Marketing Director at PayPal UK commented, “Everyone knows that PayPal is the safer, easier way to pay for things you buy on eBay. But not everyone realises that the security and simplicity of PayPal is available on thousands of other websites, including those of many of Britain’s biggest brands. Our latest marketing campaign is designed to spread the word, showing how widely PayPal is accepted. We’ve created a site where you can find some of the best retailers on the web in one place, with one innovative search tool that trawls through all the retailers so that you spend less time looking for that perfect item. Even better, each week, 500 lucky customers will win back the value of their shopping when they use PayPal in the run up to Christmas.”

The campaign emphasises the security and speed of using PayPal, and can be viewed at www.paypal.co.uk/win

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*Terms apply

For further media information please contact:
Rob Skinner
Head of PR, PayPal UK
020 8439 2067
rskinner@paypal.com
or
paypal@lansons.com
020 7566 9777
Helen Thomson - Lansons Communications

Note to editors:
About PayPal
PayPal is the faster, safer and easier way to pay and get paid online. PayPal stores your card and bank details, enabling you to pay online without entering your sensitive financial information every time you shop, and you can be confident that it is never shared with the seller.
PayPal (Europe) S.àr.l. et Cie S.C.A. is a Luxembourg-based limited liability partnership, which is regulated by the Commission de Surveillance du Secteur Financier (‘CSSF') in Luxembourg. PayPal Inc is the ultimate parent of PayPal (Europe) S.àr.l. et Cie S.C.A. and is 100% owned by eBay Inc. PayPal Inc was set up in the US in December 1998 and acquired by eBay Inc in 2002.
• PayPal has over 22 million accounts in the UK and is accepted on over 165,000 retailers’ websites across Europe
• PayPal’s 2008 full-year revenue was $2.38 billion, up 28 percent year over year
• PayPal’s net Total Payment Volume for 2008, the total value of transactions, was $60 billion, up 27 percent year over year
• PayPal’s Total Payment Volume in 2008 represented nearly 9 percent of global e-commerce and 15 percent of US e-commerce. (Based on Forrester estimates of US e-commerce with the addition of eBay Inc. internal metrics totaling $256B)
More information about the company can be found at http://www.paypal.co.uk or http://www.paypal.co.uk/press

Published on: 11:16AM on 16th October 2009