Amsterdam, 19 October 2009 - Nedstat has won the Streaming Media European Readers’ Choice Award 2009 in the category ‘Reporting and Analytics’. This was announced during the award ceremony of the 2009 Streaming Media Europe event in London. The award is a tribute to Nedstat’s streaming media product Stream Sense™, the most accurate and comprehensive online video analytics application in the market.

The Streaming Media European Readers’ Choice Awards recognises the industry’s favourite products and service providers. More than 5,500 votes were cast in the only awards in the online video and audio space that are decided by the people who actually use the technology and products.

“We are particularly proud of this award because the choice for us was made by the professional community”, says Michael Kinsbergen, CEO at Nedstat. “Their appreciation for the advanced features and capabilities of Stream Sense™ is a big compliment to our team that continues to keep our product at the forefront of streaming developments.”

This is the second award Nedstat received this year in context with its Stream Sense™ solution. In May 2009 Nedstat, together with the SKO and Intomart GfK, obtained the Hans du Chatinier Award for their research on online television viewing behaviour which had enabled an insight into program popularity and online behaviour of the Dutch audience.

About Stream Sense™

Stream Sense™ has been developed together with leading publishers of online streaming content. Powerful, real-time analytics report on visitor behaviour during video or audio streams whether on demand, progressive download or live and regardless of where the streams are hosted. Detailed insight is provided about how visitors interact with online video advertisements. For instance, users can determine the ideal length of an advertising message and the most profitable place for a message within a programme.

Stream Sense™ supports Windows Media Player, Silverlight, RealPlayer, Flash players, several custom players like the JW player and, via an open standards API, any other player. Embedded players for off-site solutions such as widgets and gadgets make it possible to measure streams that are embedded and hosted on third party sites. This allows both off-site and on-site content consumption data to be combined in one overview. The measurements are browser based and no installation of plug-ins or dedicated players is needed.
Stream Sense™ seamlessly integrates with Sitestat web analytics, allowing for reporting before and after the stream interaction.

About Streaming Media magazine - European Edition

Streaming Media magazine - European Edition is a publication for technology managers and executive decision makers who are implementing streaming within their organisations. Streaming Media magazine is read by qualified recipients across Europe in key market segments that are rapidly adopting streaming technology, including enterprise, government, education, elearning, and media and entertainment verticals. Streaming Media magazine’s European Edition is published four times a year.

About Nedstat

Nedstat is European leader in web analytics and offers innovative solutions for online business optimisation.

The products and services provide marketers with the insight and tools they need to target their customers with compelling content or products and improve their online results.

Nedstat employs 125 people in the Netherlands, Belgium, France, Germany, Spain, Sweden and the United Kingdom.

The customer list of more than 800 companies and institutions includes many renowned and internationally operating companies such as Electrabel, Europcar, London Stock Exchange, Panasonic, Renault, Repsol and Wolters Kluwer and many public and commercial television organisations such as Eurosport, FiveTV, France Televisions, NOS, NRK, RTL, SVT and VRT.

Key accreditations by Europe’s leading independent web standards organisations such as ABC electronic, OJD, KIA and Audiweb ensure that metrics are in full compliance with leading industry standards.

For more information, please contact: Nedstat Ltd., Helen Flitter, phone +44 (0)20 7841 1544, e-mail

For more information about Nedstat, go to

Published on: 11:00AM on 19th October 2009