Internet research and training specialist Econsultancy has today announced that it has secured endorsement from two of the digital industry’s most prominent trade bodies for its MSc in Digital Marketing Communications ( )

Both the British Interactive Media Association (BIMA) and the Internet Advertising Bureau (IAB) have given their support to the course, recognising it as the UK’s leading digital marketing qualification. They will also play an active role in informing the content of the practical skills sessions and promoting the MSc to their members.

Be Kaler Blake, a member of BIMA’s Executive Commitee, commented, “If the digital skills gap is to be effectively addressed, the industry needs to take a proactive approach to training provision. Endorsing the MSc gives us the opportunity to drive the training agenda on behalf of our members and encourage adoption of this valuable academic standard.”

Jack Wallington, Senior Programmes Manager at the IAB added, ““The industry has developed to a stage where an established learning route is essential to attract, retain and develop new talent. As part of the IAB’s overall efforts to make a real impact in this area, we’re very happy to endorse this MSc which will help reduce the current digital skills shortage.”

Launched in 2007 and accredited by Manchester Metropolitan University, the MSc in Digital Marketing Communications has seen delegate numbers more than double in the last twelve months. News of the endorsements comes as Econsultancy gears up for its newly launched January intake, announced last month in response to the growing demand.

Econsultancy’s Training Director, Craig Hanna, commented, “2010 looks set to be an exciting year for our MSc in Digital Marketing Communications. Growing interest in the course has proved how much the industry values the introduction of a formal accreditation and the endorsements from the IAB and BIMA will be instrumental in establishing the programme as the industry standard.”

For more information, to download an MSc prospectus or to register visit or contact Econsultancy at or +44 (0)20 7269 1475

Ends -

Media contacts:

Vivien Underwood (
00 44 (0) 207 269 1475

About Econsultancy:

Econsultancy is an independent community-based publisher, focused on best practice digital marketing and ecommerce. Its hub has 80,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. It helps its members build their internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking.

For the last 10 years, its resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practices and innovation.

Econsultancy is headquartered in London, UK, and also has a new office in New York.

Join Econsultancy today at:

About the British Interactive Media Association:

Established in 1985, BIMA is the must-join industry body representing and connecting anyone and everyone who works in digital Britain.

About the Internet Advertising Bureau:

The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. With over 500 members, it's run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events and publications we aim to put online on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues.

Published on: 10:13AM on 20th October 2009