19 June 2009, Stockholm, Sweden – TradeDoubler AB announces today that it has been appointed by Avis Europe plc to manage all its SEO activity across 15 European markets.

Following a competitive pitch involving 5 agencies, Avis Europe has appointed TradeDoubler’s td Search division (operating as The Search Works in the UK and France) to handle all its SEO requirements across 15 European markets. TradeDoubler has been tasked to increase Avis Europe’s visibility across the search engines in each market and drive search interaction at every stage of a customer journey.

The SEO strategy will be lead by a centralised European team based in London and working closely with Avis EMEA headquarters. The SEO campaigns will be executed by local td Search managers working with their respective Avis Europe counterparts in each market.

Jorge da Rocha, e-commerce marketing manager for Avis comments, “We chose TradeDoubler because they demonstrated the expertise and critical reach across our 15 territories in Europe, which is key in driving our SEO strategy forward, both on a pan-European and individual territory basis. Avis Europe aims to be the leading car rental company by adopting the "We Try Harder" ethos in everything we do and TradeDoubler also share this quality. We look forward to working together and building a long-term partnership.”

Chris Simpson, managing director of td Search says, ‘Avis is a fantastic global brand and this is a really exciting win for us. International SEO projects like this can be challenging, but what makes TradeDoubler unique is our footprint across Europe and local expertise which will ensure all the work we do is specific to the nuances of each market.”

About TradeDoubler
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 19 countries in Europe and Japan. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,700 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.
Please visit www.tradedoubler.com for further information.

About td Search
td Search is the pan-European SEM and SEO offering from the TradeDoubler Group outside the UK and France.

About Avis:
Avis Europe is a leading car rental company in Europe, Africa, the Middle East and Asia, where it operates the globally recognised Avis and Budget brands. The Avis brand operates across four continents via a network of over 2,900 locations in 109 countries, through wholly owned subsidiaries in 13 corporate countries complimented by licence arrangements in a further 96 countries.
For more information please see www.avis-europe.com

TradeDoubler: td Search

Jennifer Cheung, Marketing Manager, TradeDoubler Group
E: jennifer.cheung@tradedoubler.com
T: +44 (0) 20 7798 5860

Chris Simpson, Managing Director, td Search
E: chris.simpson@tradedoubler.com
T: +44 (0) 20 7798 6408

Published on: 10:52AM on 26th October 2009