Auto Trader today announces that it has been working exclusively with The Search Works to execute a search engine optimisation strategy for its newly relaunched website,, the UK’s largest motoring website.

Using a combination of traditional SEO techniques, content creation and social media, the agency will deliver an SEO strategy in line with Auto Trader’s recent offline activity. One of the tactics employed is ‘Auto Trader top trumps’ – a flash-based game where each player is dealt cards with car details on; players then compete with friends by choosing different categories such as ‘top speed’ or ‘0-60 time’ in order to beat their opponent’s score. Games can be played in real-time with winners posted in profile messages with the most valuable card shown for each game. Each card then contains links to purchase new or used versions of the car on the Auto Trader website.

Qamar Rehman, search engine marketing manager for Auto Trader comments, “We selected The Search Works because they are a highly reputable SEO agency in the UK with excellent experience in managing leading brands like Auto Trader UK. The strategy they have put together is very exciting and we look forward to seeing some great results.”

Gary Reid, The Search Works’s director of search performance says, “We are delighted to be working with such a well regarded brand such as Auto Trader. Their vision for the site is remarkable and we are very pleased to be involved in such an exciting project.”

This marks an excellent year for The Search Works’s SEO Team, which has picked up a number of accounts in the first half of the year including Avis, Visit Britain, The Carnival Group and various Pearson titles such as Rough Guides and Ladybird.

About The Search Works

Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including First Choice, Visit Britain, BBC Worldwide, and Debenhams.

About Auto Trader is the UK’s no 1 motoring website, with over 10.3 million monthly unique users, who carry out over 106 million searches on new and used vehicles*. The brand is building a competitive position across all effective channels including online, mobile and magazine. (*Source: ABCe, May 2008). is owned by Trader Media Group, one of Europe’s largest specialist multi-media groups and provider of market leading websites and their associated magazines, including Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader – all with the largest reach in their sectors, through web visitors and magazine readership.

Trader Media Group operates in the UK, Ireland, Italy and South Africa. The Group is looking to expand on its winning formula: giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.

Trader Media Group is jointly owned by Guardian Media Group and Apax Partners

Editorial contacts

Neil Stephens, The Search Works
020 7798 6425

Jennifer Cheung, Marketing Manager, TradeDoubler Group
020 7798 5860

Published on: 10:54AM on 26th October 2009