– Leading Consumer Feedback Network Announces
the BizRate® Circle of Excellence Awards for 2009 –

London – 27 October 2009 – Shopzilla® Europe, a leading comparison shopping website, announced today the winners of its annual UK BizRate® Circle of Excellence awards. The award recognises the top performing online retailers that provided outstanding customer experiences throughout the year, as rated by their customers.

Shopzilla determines the winners by evaluating the customer satisfaction scores earned by the thousands of retailers that participate in the Shopzilla Customer Feedback Programme. Online stores earning the prestigious UK Circle of Excellence award were rated by their buyers at a significantly higher level* than the network average across at least six of the seven key satisfaction metrics for the time period August 2008 - July 2009. This year, 20 online retailers earned the coveted BizRate UK Circle of Excellence Award.

Circle of Excellence Satisfaction Metrics:
- Overall Satisfaction at the Point of Sale
- Product Selection
- Ease of Finding what the customer is looking for
- Repurchase Intent after order receipt
- Product Met Expectations after order receipt
- On-time Delivery
- Customer Support
* based on statistical significance

For many online retailers, the Shopzilla customer feedback platform and tools have become critical to their success in engendering customer loyalty. Leading retailers such as Shoe-Shop.com and Swagger & Swoon, who have won the UK Circle of Excellence award for the second consecutive year, find the feedback platform essential in maintaining superior customer service and gaining consumer insights.

"Customer interaction and feedback is essential to Surfdome. BizRate has given us a detailed insight into our customers’ expectations, allowing us to optimise their lifestyle shopping experience. Surfdome is extremely proud of the BizRate Circle of Excellence award and we look forward to working with BizRate further in the future," said Justin Stone, Managing Director, Surfdome.com, a two-time winner of the Circle of Excellence.

While only two years old in the UK, the BizRate Circle of Excellence celebrated its 10th anniversary this year in the US, where it is a hallmark of outstanding customer service. Retailers with varying levels of brand recognition are able to demonstrate their commitment to the consumer through this award.

“We launched the Circle of Excellence in Europe to allow the very best retailers to earn recognition for their outstanding customer service delivery. We believe our unique ratings platform empowers online consumers by highlighting trustworthy retailers with whom they can feel comfortable shopping,” said Scott Macon, Managing Director of Shopzilla Europe. “We are committed to helping retailers listen to their customer’s needs by using our cutting-edge feedback tools, and we are excited to recognise these retailers for the great job they are doing in meeting those needs.”

Congratulations to the UK Circle of Excellence award recipients for 2009:

APR Media Centre
Budget Batteries
Cartridge SAVE
Estée Lauder
Hen Night HQ
Livefoods Direct
Swagger & Swoon
Tantronics Limited
Ultimate Finish

About the Shopzilla® Customer Feedback Programme:
BizRate®, the research and ratings portal of Shopzilla®, has been the trusted brand for consumer feedback in online retail for over ten years. The consumer feedback and ratings platform has been available to online retailers in the US, and in 2005 it launched the platform in the UK, France and Germany. Shopzilla recognizes superior customer service via the annual BizRate Circle Excellence award for the top retailers within its Customer Feedback Programme in the US, UK, France and Germany. The Programme assists retailers in listening to their customers and starts a dialogue between retailers and customers with the end goal of growing consumer loyalty to the retailer. Shopzilla Europe currently provides tools and reports to thousands of retailers to enlighten them about the customer experience and make them aware of the “why” in what consumers think and do. The feedback and ratings platform amplifies the consumer voice in a way that is fast and measurable, resulting in insights, action, and consumer loyalty. Retail participation is free. For more information on our buyer and non-buyer survey and reporting products available in the UK, please contact us at keyaccountseu@shopzilla.com

About Shopzilla®, Inc.:
Shopzilla®, Inc. is one of the largest and most comprehensive online shopping networks on the web. Through its leading comparison shopping sites, BizRate.com, BizRate.co.uk, Shopzilla.com, and Shopzilla.co.uk, Shopzilla helps shoppers find the best value for virtually anything they want to buy from thousands of online retailers. Shopzilla is headquartered in Los Angeles, CA with an additional office in London, UK. The company operates sites in the U.S., U.K., France and Germany and is owned by Scripps Networks Interactive, Inc. (NYSE: SNI).

Media Contact:
Rachel Callaghan
Shopzilla Europe
+44 (0)207 653 8671

Published on: 11:52AM on 27th October 2009