Canterbury of New Zealand has added SEO to CheezeDMG’s digital marketing brief as the sportswear brand looks to improve natural search rankings for its website - which recently relaunched following its acquisition by JD Sports Fashion Plc.

Canterbury of New Zealand has seen online sales triple year-on-year since CheezeDMG’s appointment last year as the brand’s digital agency of record charged with using search, display and web 2.0 marketing campaigns to drive awareness for, and sales through, the brands’ online store. Earlier this year Canterbury of New Zealand added e-mail marketing to the agency’s brief as it looked to ramp up its e-CRM activity.

Canterbury of New Zealand has been supplying innovative, ground-breaking, durable rugby clothing since 1904. However they are also known for involvements in other sports including football, cricket, hockey and golf. In August 2009, JD Sports Fashion Plc acquired Canterbury of New Zealand and the global rights to the Canterbury brand.

Steven Morris, e-Commerce Marketing Manager at Canterbury of New Zealand comments on the development, “With large-scale paid search campaigns working well to build traffic volume to, and conversions through, the re-launched website, SEO is critical in our online strategy, most immediately as we prepare for the busy Christmas period and the 2010 Six Nations competition.”


About CheezeDMG

Founded in 1999, CheezeDMG is one of the UK's leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, CheezeDMG was acquired by Digital Marketing Group plc for £9.5million.

The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.

CheezeDMG offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing , Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing .

Clients include: Oxfam, PDSA, Budget Car Rental, Holiday Cottage Group, AXA plc, ReD, , Helping Hands, Canterbury of New Zealand, Canvas Holidays, Pokerstars, Holiday Extras, Monarch Airlines, Fred Olsen Cruises and Blyth Valley.

CheezeDMG is a member of the IPA, DMA & SEMPO. ,,

About Digital Marketing Group plc:

• Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 600 people.

• Digital Marketing Group is the UK’s biggest digital marketing agency (Campaign Magazine Jan 2009).

• At the heart of the company is Digital Brain - a process which enables the real time integration of “digital, direct and data”. This helps create unique contact strategies for each individual based on their historical data and real time interactions regardless of channel.

Digital Marketing Group's development strategy consists of three key elements:
• "organic growth" - driven by growth within the acquired businesses and the application of a group business development programme;
• "buy and build" - through the selective acquisition of a number of well run and profitable businesses with complementary skills in digital direct marketing; and
• the creation of new revenue streams from within the existing talents and resources of the group.

For further information, please contact:
Kirsty Langan, email:, M: +44 (0)7779 583 594

Published on: 8:48AM on 28th October 2009