Amsterdam, 27 October 2009 - Nedstat announces the release of native HTML5 video support for Stream Sense™, the most accurate and comprehensive online video analytics application in the market.

HTML5 is the next major revision of HTML and supports video without additional plug-ins. Stream Sense™ is already compliant with all browsers that currently support HTML5 video. Sitestat customers that are field testing with HTML5 video can use Stream Sense™ and get full insight into how their video content in HTML5 performs and direct feedback on how their visitors use it.

“HTML5 is a milestone that will have a big impact on how publishers and consumers use video”, says Thomas Pottjegort, Senior Technical Architect at Nedstat who is leading the Stream Sense™ development team. “Although HTML5 is still in working-draft status, it is important for our customers that we already provide this support so that they can report on all their video usage including what’s in trial with this new standard.”

Stream Sense™ has been developed by Nedstat in close cooperation with leading publishers of online streaming content. Powerful, real-time analytics report on visitor behaviour during video or audio streams whether on demand, progressive download or live and regardless of where the streams are hosted. Detailed insight is provided about how visitors interact with online video advertisements.

Stream Sense™ supports Windows Media Player, Silverlight, RealPlayer, Flash players, HTML5, several custom players like the JW player and, via an open standards API, any other player. Stream Sense™ modules for off-site solutions such as widgets and gadgets make it possible to measure streams that are embedded and hosted on third party sites. This allows both off-site and on-site content consumption data to be combined in one overview. The measurements are browser based and no installation of plug-ins or dedicated players is needed.

Stream Sense™ seamlessly integrates with Sitestat web analytics, allowing for reporting before and after the stream interaction.

Earlier this month Nedstat won the Streaming Media European Readers’ Choice Award 2009 for Stream Sense™ in the category ‘Reporting and Analytics’.

About Nedstat

Nedstat is European leader in web analytics and offers innovative solutions for online business optimisation.

The products and services provide marketers with the insight and tools they need to target their customers with compelling content or products and improve their online results.

Key accreditations by Europe’s leading independent web standards organisations such as ABC electronic, OJD, KIA and Audiweb ensure that metrics are in full compliance with leading industry standards.

Nedstat has full service offices in the Netherlands, Belgium, France, Germany, Spain, Sweden and the United Kingdom.

The customer list of more than 800 companies and institutions includes many renowned and internationally operating companies such as Electrabel, Europcar, London Stock Exchange, Panasonic, Renault, Repsol and Wolters Kluwer and many public and commercial television organisations such as Eurosport, FiveTV, France Televisions, NOS, NRK, RTL, SVT and VRT.

For more information, please contact: Nedstat Ltd., Helen Flitter, phone +44 (0)20 7841 1544, e-mail

For more information about Nedstat, go to

Published on: 11:00AM on 28th October 2009