In response to stagnating conversion rates that are threatening the growth of digital businesses, a leading agency has launched a no win, no fee-style service which it says will shake-up the online industry and improve standards.

Every quarter, digital marketing agency Epiphany Solutions will offer the service to five companies who are looking to improve their conversion rates – no fees will be charged until a pre-agreed percentage improvement is made.

The bold move comes in response to a just-published industry report which stated that 39 per cent of companies who used digital agencies were dissatisfied with their conversion rates.

Epiphany, which is one of only a few agencies in the UK to be certified a Google Conversion Professional and is the fastest-growing search agency in the country, hopes the move will raise industry standards.

Shane Quigley, Chief Executive Officer of Epiphany, said: “The report suggests that high levels of dissatisfaction around conversion rates are caused by a lack of resource and a lack of budget.

“Therefore, we are saying to anyone who’s unhappy with their current conversion rates, we’ll prove we can enhance them and we won’t charge a penny unless we hit pre-agreed targets.

“It’s an open invite for businesses to submit their sites and every quarter we’ll choose five companies to put on our no win, no fee service – it’s as simple as that.”

The only entry criteria is that companies must be high traffic sites and have analytics and conversion tracking data available – this is to ensure Epiphany can analyse performance issues thoroughly and that improvements can be measured effectively.

Last month Epiphany became a certified Google Conversion Professional and is in an elite band of companies in the UK – including global management consulting company, Accenture – endorsed by Google as being an expert in website optimisation.

Alan Wrafter, Conversion Programme Manager at Google in the UK, said: “We welcome the idea with open arms. Our Google Conversion Professionals offer many different payment structures and plans so that they can meet the needs of the market. No-win No-fee is an ideal way for businesses to kick off their conversion maximisation projects. We encourage business of all sizes to try it out.”

To register for Epiphany’s no win, no fee service, email webconverter@epiphanysolutions.co.uk . For case studies and more information about the service, visit http://www.epiphanysolutions.co.uk/services/website-conversion-rates/

Published on: 9:05AM on 6th November 2009