Epsilon International, the world’s largest integrated email marketing business, has won a raft of new clients for its email marketing and integrated digital solutions business.

As email marketing proves its value in the down economy BetClick, National Trust and Direct Golf UK have appointed Epsilon International as strategic digital services provider.

Direct Golf UK hired Epsilon International to manage its fast-growing email volumes with a view to integrating email with SMS campaigns and their in-house CRM platform. Working with Epsilon’s account management and technical consulting teams, Direct Golf aims to improve customer segmentation, targeting and campaign automation while benefitting from improved deliverability and reporting from Epsilon’s DREAMmail platform.
Following a pitch, The National Trust turned to Epsilon International with a brief to streamline its digital communications and create a customer re-engagement strategy. The primary objective is to improve email deliverability and return on investment.

BetClick, the fast-growing online sports betting firm, has appointed Epsilon to help extend its pan-European reach and develop an international email channel that incorporates real time messaging.

Ian Hitt, managing director for Epsilon International EMEA, said: “In spite of tightening marketing budgets Epsilon International is thriving. These signings are a testament to the growing demand for highly targeted, measurable, ROI-based digital marketing solutions. We’ve grown from being an email marketing service provider into a global integrated strategic email services business, providing communication strategies that strengthen customer relationships and grow clients’ businesses.”

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For more information contact Naomi Attard or Sophie Cooper on 01452 760 147 or naomi@renegademedia.net.

Published on: 2:34PM on 12th November 2009