Interflora - the flower experts, has stepped up its customer engagement strategy by launching a Business Page on Facebook.

The main aim of the Facebook Page is to provide a shared community for fans of Interflora to leave comments, post photos and share feedback with each other. The Page will also provide a new opportunity to increase Interflora’s online mailing list by encouraging fans to sign up to emails and be the first to hear about latest offers and new products.

Interflora’s Facebook Page was created by RedEye, the leader in online behavioural marketing and analysis. RedEye specialises in understanding online consumer behaviour to improve online conversion. The company will help Interflora monitor their Facebook Page and provide strategies and campaigns to encourage interaction between Interflora and their fans.

Ricky Moxon, Digital Marketing Manager at Interflora said, “Online social networking is rapidly growing and Facebook has become one of the fasting growing social networking sites. When RedEye suggested we incorporate Facebook into our customer engagement strategy it seemed like a no brainer in terms of reaching out to a larger audience. In the first day the Page went live the feedback we received was incredible. We hope Interflora’s Facebook Page will help us reach out to new customers and improve the relationship Interflora has with existing customers.”

-ENDS-

For further media information please contact Katie Traynier on 01908 340 990 or email katie.traynier@redeye.com

Notes to editor

Facebook is a registered trademark of Facebook Inc

About RedEye
RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability. Using a unique concept of online behavioural marketing and analysis RedEye helps clients understand their users and target them appropriately. RedEye was established in 1997. In 2005 the company bought e-relationship marketing Ltd ‘e-rm’ and began the drive towards integrating email and web analytics in order to increase the return on investment for customers. Capabilities grew and in 2006 a unique behavioural email marketing solution became available. During this time optimum.web Ltd also became part of RedEye, expanding RedEye’s services to website usability.

Published on: 9:00AM on 18th November 2009