Salmon, specialists in delivering eCommerce solutions today announced they have implemented a new eCommerce platform for Pets at Home, who have 246 pet stores across the UK. The new website will help them embrace Multi-Channel as they look to grow their online business in the next three years, making an essential channel for their business.

Pets at Home new eCommerce website leverages SAFE™ (Salmon’s Application Framework for eCommerce) giving Pets at Home the scalable infrastructure they need to become a true multi-channel business and allowing them to become as successful online as they are offline.

Matt Stead, Director of Multi-Channel at Pets at home said, “It’s important we offer the convenient and enjoyable web experience that our customers demand. Combining our online and offline services is going to be a contributing factor to our success over the next few years. In the coming months we will look to trial additional functionality to meet our customers’ expectations.”

The new site makes it easy for customers to find what they are looking for, offers reviews for informed purchasing and recommends products, helping Pets at Home cross sell and up sell. Using Coremetrics implemented by Salmon, Pets at Home can measure and improve the effectiveness of their online marketing programs. Overall, they are now offering an enhanced experience for their customers.

Pets at Home now have a sophisticated mature and stable eCommerce platform that will cater for their multi-channel needs going forward. Salmon were able to deliver the solution quickly and with minimised risk to Pets at Home using SAFE™, their eCommerce framework which extends IBM’s WebSphere Commerce product. The new solution replaces Pets at Home MUSE2 Platform.

Brian Scott, Systems Director at Pets at Home said “We were very impressed with Salmon’s credentials, they have a solid history of developing multi-channel websites for leading retailers and this experience along with their eCommerce solution, which leverages IBM WebSphere Commerce made them the right eCommerce provider for us. Salmon have designed, delivered and integrated our new website, and are actively helping us shape our multi-channel strategy. We are extremely happy with the results to date and we look forward to a continued partnership.”

Salmon have integrated a number of leading technologies as part of the overall solution including:

> CyberSource the powerful online payment server
> Coremetrics for online analytics and marketing optimisation
> Power Reviews to help customers make informed purchasing decisions
> QAS Quick Address Pro Web the quick address software helping Pets at Home tackle address data quality
> Omniture Merchandising improving shoppers’ ability to find and select the products they want, allowing Pets at Home to cross sell and up sell giving customers a highly personalised shopping experience

The site is hosted by Salmon’s preferred hosting partner Rackspace. Salmon will continue to support and maintain the site, providing 24x7x365 application management and support services for the IT based solutions it has developed.

About SAFE™:
SAFE™ (The Salmon Application Framework for eCommerce) is a series of pre-configured, reusable and customisable eCommerce components which combine with a mature eCommerce project delivery methodology. SAFE™ facilitates the rapid delivery of very sophisticated eCommerce solutions, significantly lowering the risks inherent in launching a new eCommerce capability, or replacing an existing eCommerce platform.

In the interests of customer choice and commercial flexibility, SAFE™ can be implemented in three ways: either as a Software as a Service (SaaS) solution, as a starter store with rich 'out-of-the-box' capabilities, or as a framework to support a fully bespoke and extended eCommerce implementation.

About Pets at Home:
Pets at Home offers a comprehensive range of products and services for all your pets needs, including Companion Care Vets in 54 Stores & Groomers in 27 of our stores. From specialist pet food to toys and training aids, there is everything a pet owner could wish for and more. There are 246 Pets at Home stores across the UK. For further information log on to

About Salmon:
Salmon is a highly innovative regional systems integrator whose commitment to on-time, on-budget projects is increasingly embraced by the leading names in retail, insurance and financial services markets. Since 1989, leading brands have been turning to Salmon for its ability to build, integrate and support business-led systems that add measurable competitive value to their day-to-day operations – and to their bottom line. Salmon quickly understand business needs, creates realistic development schedules, and efficiently delivers solutions to plan; based around an ethos that marries a depth and breadth of development skills, with a management process that removes virtually all risk from successful project roll-outs. Customers include Argos, Ann Summers, Bristol & West, Halfords, ICI Paints and Swiss Re.
Salmon is headquartered in Watford, Hertfordshire and has offices in US, China and Australia. For more details about Salmon visit

Contact Details:
Joanna Temple
Marketing and PR Manager
Salmon Limited
64 Clarendon Road
WD17 1DA
Tel: +44 (0)1923 320000
Mob: +44 (0) 7799 764227

Published on: 9:52AM on 18th November 2009