London, UK, 25 Nov 2009 – Straightforward product information and a simple, clear approach are high up on the Payday Express agenda for their short term loan offering. Payday Express (a trading name of Express Finance) re-launched their website (www.paydayexpress.co.uk) earlier this year after consulting with internet marketing agency ClickThrough Marketing (www.clickthrough-marketing.com) and have seen a significant increase in successful applications after implementing a number of changes designed to improve the consumer experience on their site.

Payday Express provides short-term consumer finance, in the form of payday loans. They work with an online model, where customers apply and are approved for loans on their website, by means of various credit and identity verification checks. This website is, therefore, a core part of the Payday Express short-term loan offering. As such, a crucial goal for ClickThrough Marketing was to improve the conversion rates from visitors to applications, and consequently conversions, on the site.

ClickThrough provided recommendations for improving the site design in order to increase new visitor conversion rates by improving site ‘stickiness’ and reducing the volume of abandoned applications. Following these recommendations, a new site design was launched in April 2009, which has proven successful with regards to improved conversion rates.

ClickThrough have also worked with Payday Express to help improve the transparency of their offering to customers; a key goal for them. As a result, the Payday Express website now contains various pages of content dedicated to answering common customer questions and providing detailed information regarding short-term or payday advance loans. ClickThrough Marketing also worked to improve the natural search rankings of www.paydayexpress.co.uk in major search engines for key search phrases used by consumers seeking a short term loan.

Phil Robinson, Founder of ClickThrough, has commented: “In the current economic climate the Payday Express website endeavors to provide a service which encourages responsible lending and can deliver quick no faxing payday loans which saves their customers time. By placing the consumer at the centre of their thinking Payday Express have been able to increase the percentage of website visitors who go on to apply for a short term loan. We believe that Payday Express are truly innovative for their sector and we are looking forward to continuing to provide them with the full range of online marketing services available.”

ClickThrough Marketing, based in London and Lichfield, is an ethical Search Engine Optimisation (SEO) and Internet marketing agency providing a fully managed online marketing service, delivering effective search engine marketing and Pay Per Click services to high profile brands.

ENDS

For interviews, quotes, photos or comments contact:
Lindsey Annison, Web PR Manager,
ClickThrough Marketing
Telephone 0845 057 3349
Email: experts@clickthrough-marketing.com

About ClickThrough Marketing

We are an Online Marketing Agency specialising in driving traffic, enquiries and sales. Our internet marketing services include; Search Engine Optimisation, Pay Per Click Marketing, Social Media Strategies, Website Conversion Enhancement & Web Analytics.

Why Are We Different?
1. We don’t believe in contract tie-ins
2. Clear & flexible pricing structure
3. We are website conversion experts
4. We offer free training workshops

Our Founder & Search Marketing veteran runs some great free training webinars on best practices - you can register for these here
http://www.clickthrough-marketing.com/webinars.php

About Payday Express
Payday Express offer online cash advance loans to solve short-term cash flow problems. Customers can apply on their website in minutes and receive cash in their bank account the same day, without having to fill in lengthy manual application forms or fax over supporting documentation. The loan is then repaid on payday, when cash flow is no longer an issue.

Published on: 3:22PM on 24th November 2009