Former Wunderloop Executive, Bas Seelen, appointed Director of Publisher Development

the Rubicon Project, the Internet advertising infrastructure company, continues to build out its international presence with the appointment of Bas Seelen as Director of Publisher Development for Northern Europe. Seelen will be responsible for strategically supporting publishers across Northern Europe as they leverage the Rubicon Project’s technology to optimize and monetize advertising inventory, as well as help grow relationships with ad networks in the region.

Seelen’s experience in Internet advertising extends over 10 years and includes previous roles at companies such as Wunderloop, the leading independent provider of targeting services, AdLINK Internet Media and Netplus Advertising Network. At Wunderloop, Seelen served as Managing Director, responsible for opening the firm’s first office in Benelux and growing the company to become the market leader in under a year. Seelen is based in Amsterdam, from where he’ll continue to serve on the Advisory Board of IAB Netherlands, and reports to Jay Stevens, the Rubicon Project’s VP and GM International.

“As we continue to expand internationally and meet with publishers in Europe and beyond, it has become apparent that bad experiences with ad networks and exchanges early on have created a somewhat hostile climate. In particular, publishers with established brands in Germany garner some of the highest CPMs for their audiences in the region, so they’re reluctant about turning any of their inventory over to an ad network or sales house that would potentially buy low and sell high,” said Stevens. “However, with his industry experience and knowledge of the market, Bas is well-suited to deliver the support and education that publishers need to start rebuilding trust in ad networks and in turn improving their channel management practices – and with it their revenue potential.”

Bas Seelen adds, “I was attracted to the Rubicon Project because of their innovative technology and the efficiencies the company is bringing to the online advertising market – especially in regards to monetizing international traffic. Very few publishers have sales teams equipped to monetize an influx of international traffic and I’m excited to help publishers engineer the most efficient monetization strategies possible.”

Founded in Los Angeles in 2007, the Rubicon Project opened its first international office in London in June 2009 to support publishers in the UK. Since then, the Rubicon Project has opened offices in Australia and Hong Kong with Kaylie Smith, former Head of Platform Japan + Asia Pacific at Google, leading the APAC market and Jayne Leung, former DoubleClick executive, leading Hong Kong.

the Rubicon Project recently debuted REVV for publishers™, a comprehensive technology platform that empowers premium Web publishers with complete control and visibility to best manage their ad inventory, matching every impression with the highest paying demand source. Combining technology, tools, access and integration, REVV for publishers delivers a complete Yield Management Optimization solution to premium Web publishers.

About the Rubicon Project
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching 500 million unique Internet users. Ranked second in overall Internet reach by Quantcast, the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale. Yield Management Optimization drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

Joanna Burton
the Rubicon Project
48 Charlotte Street
London W1T 2NS

Published on: 11:09AM on 27th November 2009