- Investment will drive expansion into Europe -

eCommera, the UK-based provider of e-commerce services to the retail industry, has secured £1.3million in investment from private equity group ePlanet. This latest round of funding takes the total raised by eCommera in 2009 to over £6million and secures its position as one of the best funded ecommerce providers in Europe. The funding will go towards driving the geographic expansion of eCommera with an initial focus on Europe.

This latest injection of funding comes just two months after eCommera secured funding of £5 million from an investment group led by growth capital investor, Frog Capital in conjunction with West Coast Capital and GP Bullhound.

Founded in 2007 by Michael Ross, online entrepreneur and founder of highly successful online fashion retailer Figleaves.com, and ex-BT marketing director, Andrew McGregor, eCommera helps large retailers such as Asda and House of Fraser to establish and run profitable online retail operations.

ePlanet has a successful track record of investing in successful, growing tech companies. Including Baidu, the leading Chinese search engine, and Skype. Dennis Atkinson, ePlanet partner: “eCommera has already made significant in-roads into the online retail market and is working with some of the biggest retail brands in the county. Together with the other investors we look forward to helping them to realise the global opportunity for their business."

Andrew McGregor, CEO and co-founder of eCommera: “Completing this further round of investment is a significant milestone for the company and adds further weight to our belief that eCommera is unique in the market and that our business model is solid and robust. Our ecommerce dashboard and enterprise class Software as a Service (SaaS) platform helps large global retailers to navigate to profit and growth without the distraction and high cost of managing technology. Just as retailers do not tend to own and build their own high street stores, so we believe the same model will emerge online.”

With its focus on delivering business insight and consultancy as well as the supporting technology, eCommera today serves over 20 major retailers, and has over 70 staff, many of whom are veterans from the e-commerce industry from companies like Arcadia, Tesco, Fish 4, Dell and Harrods.

About eCommera

Founded in 2007 by Michael Ross, founder of Figleaves.com, and ex-BT marketing director, Andrew McGregor, eCommera is a UK-based provider of e-commerce services and consultancy to the retail industry. eCommera serves over 20 major retailers - including Asda, House of Fraser, Hamleys, Goldsmiths, Space NK and Flying Brands - and employs more than 70 people.

eCommera’s CoreTrader service is an analytical dashboard that helps retailers understand what the drivers of profit and growth are for their online commerce operations. The eCommera CoreCommerce Platform is an e-commerce trading platform, delivered as Software as a Service, that enables retailers to act on that insight and build profitable ecommerce operations. Alongside the core technology platforms, eCommera also provides associated online retail consulting services via a team of e-commerce experts.
For more information: www.ecommera.com

Press Contacts:
Iago John
Harvard PR

Tel: 020 7861 2844
iago.john@harvard.co.uk

Published on: 4:18PM on 27th November 2009