Tangent Direct (www.tangentdirect.co.uk) one of the UK’s fastest growing direct and local marketing agencies, has been appointed by the Dutch Socialist Party (the PvdA), to deliver a bespoke local marketing tool to aid them with their campaigning in the Dutch national and local elections to be held in Spring 2010.

The software being created by Tangent Direct will allow PvdA’s campaign managers to quickly and easily localise election communications, including door drops, posters and other print material, and send all communications to be printed via a national printer, online from their desktop computers. Centrally approved templates will ensure consistent messaging.

Tangent Direct are building the application based on their highly successful online local marketing communications product - Toolkit™.

The agency built a very similar tool for the Flemish Socialist party the sp.a in February 2009 to enable them to deliver very localised communications for the European and regional elections in the summer.

Paul Hoogland, Hoofd Unit Services / Adjunct directeur PvdA , said: “We appointed Tangent Direct after seeing the success of the local marketing software they produced for the sp.a in Belgium and their work with the Labour Party in the UK.

“We are very excited about having a tool that will empower all our regional offices to quickly and easily generate highly localised, on message offline communications to the electorate, whilst at the same time reducing the burden on the Party’s headquarters.”
Andy Wheatley, Marketing Director at Tangent Direct, said: “After proving itself in the commercial world, our best in breed local marketing software is rapidly proving itself in the political campaigning arena.

“We are looking forward to delivering to the Dutch Socialist Party a single interface that will ensure they can quickly generate highly localised, on brand communications to the electorate. We will work closely with them to ensure they derive maximum benefit from the software.”

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Media Contacts:
Ben Powell and Susan Perolls at Loudmouth PR
Tel: 020 7981 9859 or 020 7981 9858
E-mail: benp@loudmouthpr.co.uk or susanp@loudmouthpr.co.uk

About Tangent
Tangent Communications plc (AIM: TNG) combines technical, creative and marketing expertise to deliver increased revenue, accountability and cost efficiency for clients across web, email, mobile and print.

The group operates across four divisions: Tangent One offers e-commerce and online communications strategy; Tangent Direct offers a full range of direct and local marketing solutions; Tangent Labs provides leading edge technical and software development; and T/OD offers bespoke on demand digital print solutions.

The company employs over 140 people, with annual sales in excess of £15 million and a blue-chip client base which includes ATS, Borders, Citroen, Gala Coral, Greene King, Next, O2. P&G and Wolseley to name a few. For more information visit www.tangentplc.com

Published on: 3:45PM on 30th November 2009