Lifecycle marketing is becoming one of the key strategies in email marketing today. To understand the impact of lifecycle marketing and to learn about building customer lifetime value, please join us for Epsilon International’s Digital Solutions Webinar.

Webinar: The Art of Lifecycle Marketing
Date & Time: Thursday, 10th December, 2009 at 15.00 –16.00 GMT
Presenter: Archna Trivedi, Senior Account Director EMEA, Epsilon International

During this presentation, Archna Trivedi will guide you through the basics of lifecycle marketing and teach you how to build optimised email programmes as well as learn how to understand your own customers’ lifecycles:

You will learn:
Why is lifecycle marketing important?
How to do simple lifecycle marketing
- Understanding your customers/prospects
- Building email programmes to accelerate customer value
- Specific campaigns targeting each customer segment
Understanding your customer’s lifecycle
- Understanding the strategic framework of the industry
- Identifying key purchasing periods
- Specific messaging tactics for each purchase period
Feel free to pass this invitation on to your peers who are keen to learn more about this important aspect of email marketing and implement their own lifecycle programmes.

To register for this webinar on the 10th December 2009, simply click here:

About the Presenter
Archna Trivedi is a Senior Account Director at Epsilon International. With over 12 years experience in the online industry, with the last 8 years working in email marketing, she looks after several international clients such as Intercontinental Hotel Group and Palm Ltd, as well as working with top brands such as John Lewis and Loyalty Management Group (Nectar). A recipient of several merit rewards during her career at Epsilon, including top performer in Client Services in 2002 and 2003, Archna also received a top performance award for outstanding sales and performance in 2005. Throughout her career, Archna has also been a key speaker at several Email Marketing and e-Commerce conferences.

Published on: 12:31PM on 1st December 2009