Google has appointed multi-disciplined search agency Fresh Egg as a Google Analytics Authorised Consultant (GAAC) programme member following intense scrutiny of the company’s credentials in analytics and consultancy.

Fresh Egg, now one of only 22 GAAC members in the UK, underwent a rigorous vetting process to become a recognised Google partner. This involved select staff members taking tests to prove proficiency in Google Analytics™; in order to achieve GAAC status a company must have at least 2 employees working to this expert level, Fresh Egg beat this with 3. In addition to demonstrating proven expertise in web analytics, the company had to show technical competence and understanding by providing case studies showing familiarity with the full range of GA features, such as e-commerce reporting, filters/ funnels, advanced segment use and custom reporting. Fresh Egg also had to demonstrate success in the provision of stand-alone services related to Google Analytics™, including implementation, configuration, training and consulting.

Alan Wrafter, Program Manager for Google UK, commented: “We were particularly interested in partnering with Fresh Egg when we heard about the company’s innovative CallTrackID service, which enables telephone call tracking to be fully integrated with Google Analytics™, as it shows real value in conversion consultancy.”
With a large number of businesses spending money on Google Adwords™, Google wants to ensure its customers get the very best return on investment. Conversion is an important aspect of this and the GAAC programme enables Google to identify key accounts with room for improvement and contact them to recommend a partner.

The partnership is central to Fresh Egg’s services, as the company already has an established analytics offering in place. Fresh Egg’s customers will now be able to enjoy new BETA features before they are rolled out and will benefit from frontline access to other GAAC members and Google representatives, who will offer input on client issues and provide elevated technical support via a private members forum. Fresh Egg will also receive ongoing training, provided by Google, to ensure the company is offering the best possible service to its customers.

Published on: 2:54PM on 8th December 2009