Digital, video and social media specialists, Brandcast Media, have scooped the top prize for 'Best Online Educational Tool for Healthcare Professionals' at the inaugural 2009 PM Society Digital Media Awards for its work on
This accolade, the only one in the awards for the growing medium of social media, recognises Brandcast’s creation of a unique social network and webtv channel for cancer specialists to meet virtually to share and review medical and scientific developments and opinions, ultimately with the objective of accelerating the search for a cure. Incorporating over 600 videos including expert interviews, press briefings, round table discussions and mode of action animations, the site provides oncologists across the globe with a wealth of visual information, as well as the opportunity to share and discuss advances and
opinions in real time. Such accessibility, utilising functionality seen in a wider context in YouTube, has enabled the dissemination of information to move rapidly among specialists in the cancer community - considerably quicker than the old, traditional print methods.

Its success is illustrated in the facts: it is actively used in over 190 countries around the world with 20,000 monthly visitors and in excess of 5,000 regular email subscribers – testament to the power and influence of a site which is clearly the leading forum for the cancer community – and all achieved in only 18 months. It is listed in google scholar and published in PubMed with over 50 live peer-reviewed articles. This is a notable milestone in the history of scientific publication making it the only free to publish, free to access, free to share, independent peer-reviewed, scientific publication of its kind in the cancer world.

'This innovative medium utilises state of the art, digital thinking in an industry which could affect us all. We are delighted to win such an accolade from the PM Society who clearly recognise the influence and importance of digital communications across all sectors' says Charlie Grieve, Managing Director of Brandcast Media. Professor Michel Ballieu, CEO of European CanCer Organisation says ‘we have been carefully following the initiative of ecancer and we are extremely happy with the cancer world’s reaction.’ While Professor Gordon McVie, Managing Editor of ecancermedicalscience adds ‘The technical innovation shown in the site’s development has no doubt contributed greatly to the overall success so far.’

Published on: 12:11PM on 9th December 2009