Leicestershire based themed clothing company - Fancy Dress Shack, is ramping up its online marketing activity for the Christmas and New Year party season by appointing Lakestar Media to lead its digital marketing campaigns.

Fancy Dress Shack provides a delivery service throughout the UK with an inventory of over 6,000 products, which includes themed costumes, movie and music characters and party accessories.

The company has tasked Lakestar Media to position it as the number one brand for fancy dress through an integrated SEO, paid search and affiliate marketing campaign.

Lakestar Media Director of Sales Scott Reed said: "Fancy Dress Shack is a great example of an online retailer that is bucking the recession by having a clear focus on a niche market and offering quality products at a competitive price. Targeted online marketing can have a real impact on the company's sale performance and we have developed a strategy for the business that will help it achieve its ambitious growth plans."


Published on: 1:25PM on 15th December 2009