Leeds based digital agency AWA have struck gold twice, picking up Gold awards at the country’s most prestigious direct marketing awards programmes.

On 9th December 2009, AWA received a Gold award from the Direct Marketing Association (DMA) for Best Online Display Advertising for their work for leading branded fashion retailer Republic.

The same campaign received recognition from the Institute of Direct Marketing (IDM) Business Performance Awards back in May, again winning Gold for Best Use of Online Display Advertising.

AWA were briefed by Republic to drive additional sales via new sources to their ecommerce store in the run-up to Christmas 2008.

Two highly original and engaging creative concepts were developed and executed in multiple formats across the advertising network.

During the five week period, the campaign far exceeded the target sales, as well as achieving and surpassing the required cost per sale target.

The DMA judging panel commended “a really simple, really engaging way of playing with banner advertising” whilst judges at the IDM Awards praised the campaign for “an innovative approach and strong results”.

Christina Marks, Managing Director of AWA, added: “These are prestigious national awards for a piece of work that we’re really proud of.

“We’re delighted to be recognised, not only for our ability to devise great creative ideas, but also to execute them effectively and deliver real business results for our clients.”


For further details, please contact Judith Doherty on 0113 394 4371 or judith.doherty@awadigital.com

Notes to Editors:

1. AWA is a digital agency.

We believe in strategies that inspire, creative ideas that captivate and technical excellence that brings it all to life.

Our results speak for themselves, and that’s why we call what we do ‘digital with impact’.

2. AWA is headed by Chairman, Alasdair Wightman and Managing Director, Christina Marks. The agency has 20 team members working from its offices in the Round Foundry Media Centre, Leeds.

3. AWA’s clients include ASDA, Redcats, Lakeland, World Events, InterfaceFLOR and GatenbySanderson.

4. Visit the AWA website at www.awadigital.com

Published on: 9:04AM on 17th December 2009