Jellyfish, the UK’s leading agency dedicated to paid search, has added extreme sports retail specialist to its portfolio of ecommerce clients.

ExtremePie, part of Extreme Innovations Ltd - associated with brands such as the Extreme Sports Channel - hired Jellyfish without a pitch after seeing its revolutionary Cost Per Acquisition (CPA) model in action.

The agency is tasked with driving incremental sales to the website on a fixed CPA basis: the client will only pay a fee to Jellyfish for each order acquired. stocks extreme sports clothing and equipment, including some of the world’s best-known brand names such as Quiksilver, Rip Curl, Oakley and Volcom.

Phil Banton, Ecommerce Manager at, said: “We were instantly impressed by Jellyfish’s Cost Per Acquisition model, which gives us clear line of sight when comparing our paid search budget with the number of sales achieved.”

Greg Roberts, Business Development Manager at Jellyfish, added: “We’re happy to be given the chance to manage’s paid search account. Extreme sports is a growing area and the website stocks some of the best skate, surf, ride and snow gear in the business.”

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For information about Jellyfish, please contact:
Louisa Papachristou / Ian McCawley
Tel: 020 7927 9999

About Jellyfish

Jellyfish is the UK’s leading agency dedicated to paid search. Independently owned and based in Reigate, Surrey, the company was established in 1999 and now employs more than 80 people. Specialist vertical sectors include publishing and e-commerce, telecoms, financial services and travel.

Jellyfish uses unique campaign management platforms and account team structures to drive value from clients’ paid search campaigns. Clients include Skype, Which?, I Want One Of Those, Fairpoint and Cancer Research UK.

In December 2008, Jellyfish was awarded the E-consultancy Innovation Award for Innovation in Digital Marketing Team Management.

Published on: 10:14AM on 21st December 2009