New Business, Renewals Propel ExactTarget Year-to-Date Performance to Levels Achieved by Few Software As A Service Companies Worldwide

LONDON (21 December 2009) – On-demand email marketing and one-to-one marketing provider ExactTarget announced today it surpassed $100 million in sales year-to-date, making it one of few software as a service companies in history to exceed the nine-figure mark.

Fueled by a growing enterprise client list, the company’s 2009 year-to-date performance continues the company’s streak of 35 consecutive quarters of growth, placing it among the world’s top software as a service companies such as Salesforce.com, SuccessFactors and Concur.

“Achieving over $100 million in sales for the year is historic for ExactTarget and the software as a service industry,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “Our industry leading growth has allowed us to outpace the competition and fuel increased investment and innovation enabling our clients to drive unprecedented ROI through digital communications channels including email, text messaging, voice messaging and social media.”

The news of ExactTarget’s record-setting year-to-date sales totals comes as the company moves into its permanent global headquarters in Central London. Located in the historic Elsley House on Great Titchfield Street, the operation serves as the company’s hub for sales and services support for clients outside of North America. Since starting operations in September, the company has doubled its sales and professional services staff to more than 25 to serve its growing European client base.

ExactTarget now employs more than 550 professionals around the world.

The news of ExactTarget’s historic performance and growth comes in the wake of the company securing more than $140 million in venture capital investment from blue-chip investors in the past seven months. In November, Silicon Valley-based Technology Crossover Ventures invested $70 million in ExactTarget, adding to its holdings of technology and software firms that includes Netflix, eHarmony, Expedia and Zillow. In May, ExactTarget secured $70 million in funding from Battery Ventures, Silicon Valley’s Scale Venture Partners and repeat investment by Montagu Newhall.

About ExactTarget
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air. For more information, visit www.exacttarget.co.uk.

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Media Contacts:
Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) – 08453 700 655 or thomas@octopuscomms.net / sean@octopuscomms.net
Mitch Frazier (ExactTarget) – 00 1 317 275 5034 or mfrazier@ExactTarget.com

Published on: 9:45PM on 21st December 2009