Unlike previous years e-retail sales have held up at record levels all the way to Christmas week. Typically the last Monday of November or the first in December is the busiest day for online warehouses. However, in 2009 those high sales levels have continued right the way through.

MetaPack have noticed this positive trend through their eCommerce 100 tracker, a system that tracks a cross section of one hundred e-tailers from their diverse client base. Monday 14th December was only 2% down on Cyber Monday, and strong Saturday and Sunday showed sales were up 9% and 8% respectively on the previous week. More and more retailers are moving towards this 24/7 despatch which becomes a real competitive advantage in the run up to Christmas. With some online retailers still being able to deliver orders placed today in time for Christmas and MetaPack customer Asos having the latest with 2pm 24th December for same-day delivery, it'll be interesting to see how the figures compare at the end of next week.

Patrick Wall, CEO of MetaPack comments, “on-line shopping has clearly established itself as part of the Christmas routine. Shoppers are proving that they trust on-line delivery by placing their orders closer and closer to Christmas week. Gradually, shopping on line feels as safe as going to the shops themselves, just more choice and better prices. It is the winning combination that will see eretail go from strength to strength in the years ahead.”

Published on: 10:13AM on 22nd December 2009