ExactTarget Earns Perfect Scores for Product Roadmap, Vertical Strategy, Strength of Management, Executive Vision, Employees, Campaign Automation and Customers

LONDON (Dec. 23, 2009) – On-demand email marketing and one-to-one marketing solutions provider ExactTarget announced today that Forrester Research, Inc. named the company a leader among email marketing service providers.

Featured in The “Forrester WaveTM: Email Marketing Service Providers Q4 2009” (December 2009) report, the independent research firm found ExactTarget and one other vendor are “at the front of the Leader pack” with perfect scores in product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction.

“ExactTarget has vastly expanded its organization to cater to marketers in any market segment,” according to the Forrester WaveTM: Email Marketing Service Providers, Q4 2009” report.

Forrester found ExactTarget to be the only email service provider to score a perfect score in the customers category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.”

“Delivering ROI for clients is paramount and it reflects our unwavering commitment to our clients’ success,” said Scott Dorsey, ExactTarget co-founder and chief executive officer.

Conducted in Q2 2009, the Forrester Wave Report is a comprehensive evaluation of 15 email marketing service providers that includes an assessment of company offering across 74 different criteria, as well as technology demonstrations, reviews of supporting documentation and in-depth interviews with key executives and dozens of reference customers.

Since Forrester’s evaluation earlier this year, ExactTarget has continued to accelerate product development and international capabilities, including:

• Opening its first international office in London to serve as the headquarters for its global operations. (View press release)
• Launching the industry’s first enterprise-level integration with Twitter, giving marketers a solution to automatically generate Tweets based on email content. (View press release)
• Launching its social media platform 3sixty to enable companies to build, host and maintain secure, permission-based social networks. (View press release)
• Announcing integrations with the ATG Commerce Suite and Oracle CRM On Demand and SAP CRM to provide marketers a solution to automate and personalize the full lifecycle of customer communications. (View press release)
• Expanded its integrated international text messaging, providing marketers a solution to power text alerts and messages to customers across Europe, Australia and New Zealand. (View press release)
• Hired additional associates in software development, professional services and additional business areas bringing the company’s total headcount to more than 550 worldwide.

To download The Forrester WaveTM: Email Marketing Service Providers, Q4 2009” report, visit www.ExactTarget.com/Wave09.

The news of Forrester’s evaluation of ExactTarget comes two days after the company announced it surpassed $100 million in sales year-to-date, making it one of few software as a service companies in history to exceed the nine-figure mark. The company’s 2009 year-to-date performance continues the company’s streak of 35 consecutive quarters of growth and places it among the world’s top software as as service applications such as Salesforce.com, SuccessFactors and Concur.

About ExactTarget
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air. For more information, visit www.exacttarget.co.uk.


Media Contacts:
Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) – 08453 700 655 or thomas@octopuscomms.net / sean@octopuscomms.net
Mitch Frazier (ExactTarget) – 00 1 317 275 5034 or mfrazier@ExactTarget.com

Published on: 8:29AM on 24th December 2009