Online fitness solutions site has appointed Digivate to manage its worldwide online consumer marketing. Unlike subscribers to their services aiming to lose pounds, GetFit wants to gain a few – of profit.

Digivate’s comprehensive online marketing campaign will include promotional emails, search engine optimisation, affiliate deals, partnerships and pay per click advertising.

Steve Russell, Director of Glucose Ltd, owners of, says, “We’re delighted to be working with a company that is prepared to back up fine words with a pay for performance deal.”

Will Gotley, Managing Director at Digivate, comments, “We know we can make a difference to GetFit, and if we don’t, we won’t get our bonus.” is the culmination of 5 years development and over £6M of investment, and provides people of all fitness abilities and lifestyles with easy-to-use, truly personalised, interactive fitness solutions, accessible worldwide via the Internet.

Digivate was founded in 1998 by a team with extensive retail and mail order experience. The company has always been dedicated to providing an integrated service for multi-channel merchants - from site design to online promotion, via site management and strategic consultancy. Current clients include Richer Sounds, Selfridges and Sofa Workshop.

For further information, please contact Will Gotley on 020 7845 9955 or email him on

For further information on, please contact Steve Russell on 020 7520 9450 or email him on

Published on: 12:00AM on 29th October 2004