Somatica Digital Ltd are pleased to announce their next level of online consumer insight. The "Online Brand Trust Profiling Methodology"(; which profiles a business, product or service across the web and social web; was "Highly Commended" at the 2009 Innovation Awards, now provides a set of clear and actionable "advocacy" recommendations, post analysis. Somatica's whole manifesto is about helping online businesses to enable and encourage their customers to say great things about them online. The output from the Brand Trust Profiling details specific actions and measures that can be taken to achieve this. Each set of recommendations is "bespoke" to each business/brand.

Karl Havard, Founder of Somatica Digital said "In our first year, we've been lucky enough to work with many great brands, from one of the largest UK distributors of consumer products through to small businesses and start ups. Our profiling works in exactly the same way, regardless of size, and all our clients have realised great results."

The methodology analyses three key areas:
- The level of visibility your business/brand has online
- The quality of all brand consumer interactions
- The quality and perception of your offering

Analysis reaches across the whole of the web (i.e. all social media channels) and uses a selection of best of breed tools; correlating onsite and offsite data to provide a complete picture. There is a high degree of human analysis to ensure sentiment, tone of voice and influence are assessed accurately. Results and recommendations are discussed and presented to ensure a full understanding and real value is returned from the investment made.

Somatica are growing their team and always on the look out for talented people who understand online communications. People interested in this area can join the Somatica network at

Published on: 11:02AM on 19th January 2010