DediPower puts its hosting muscle behind new look BRIT Awards website to support visitor interaction, online voting and video streaming

Reading, UK – 27 January 2010: DediPower is revolutionising the way The BRIT Awards engages with today’s digital audience by boosting the interactive capability of its newly revamped BRIT’s website, brits.co.uk – opening the doors to online-voting and full multi-media streaming. As official managed hosting partners, DediPower is providing the fast, high performance data processing and storage facilities required to cope with the site’s extreme visitor numbers and high-quality, video-based content.

Celebrating its 30th anniversary, The BRIT Awards 2010 with MasterCard is shaping up to be one of the most dynamic shows yet. Robbie Williams is already confirmed as recipient of the Outstanding Contribution to Music Award and is expected to bring a stunning climax closing the show at Earls Court on Tuesday 16 February. As the excitement builds, the newly revamped BRIT's website, for the first time, unlocks the BRIT Awards footage archive - 30 years of photos, footage and performances.

DediPower designed the hosting solution to be able to cope with the varying real-time traffic demands of The BRITs website, which can peak into the millions when the live event is broadcast.

Ged Doherty, Chairman of The BRITs committee comments “For the 30th BRIT’s show we’re planning a landmark event; that truly celebrates the occasion and marks it as Europe’s premier music show, and one of the biggest media events of the year. As the official home of everything you ever need to know, see or hear about the BRITs, we wanted the site, in its anniversary year, to reflect the same digital excellence that prevails within music industry today. Thanks to DediPower’s hosting platform, we now have the bandwidth and capacity to use the site as a 24/7 voting and viewing channel for our international audience; while also unlocking our media vaults and making 30 years of outstanding content available online.”

Craig Martin, CEO DediPower Managed Hosting states, “We are delighted to be involved with the BRITs - not just because of its high profile leadership role in the British Music Industry, which is a key content driver for many of our web clients; but also for its work with the BRIT Trust charity which, through the event, has raised more than £11.2 million supporting young people in music and education. Having recently established our own award scheme aimed at young web-based enterpreuneurs, (www.DediPowerDigitalAwards.com), DediPower is passionate about nurturing young talent. By making voting more convenient and content more available, we hope the new website contributes to the success of The BRIT Awards' experience, making this one of the best years ever for all those involved.”

The website was designed and built using Drupal by Deeson eMedia who confirmed that DediPower was the best hosting partner available. Tim Deeson, Director, Deeson eMedia states, “Once a site goes live, support and maintenance is vital - particularly for high-profile sites such as The BRIT Awards. As one of our own preferred partners, we knew that DediPower offered superior server technology and proven expertise backed by the highest levels of support available. Its involvement ensures that the site will run 24/7; with the capacity to support high volumes without any reduction in performance or speed.”

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Notes to editors

The BRIT Awards 2010 with MasterCard Earls Court Arena, Tuesday 16 February 2010. Televised LIVE, on ITV1.

The BRITs - Voting Academy
The Academy is made up of 1,000 specially invited members from across the breadth of the UK music industry: music critics, music writers, online & student press, major & independent record companies, retailers, music TV and radio producers & presenters, music publishers, artist managers, live concert promoters, NUS representatives and DJs. Less than a quarter of the academy's membership is drawn from the recording industry and only 12% of the voting academy is drawn from major record companies. All academy votes** are collected online, and are counted and verified by official scrutinisers ERS (Electoral Reform Services).

BRIT - British Record Industry Trust
The BRIT (British Record Industry Trust) Awards is organised by the BPI – the British recorded music industry association; which has over 400 record company members large and small who between them account for in excess of 90% of UK recorded music sales. The BRIT Awards 2010 with MasterCard will be the 30th BRIT Awards, which has raised more than £10.8 million for The BRIT Trust charity, whose main beneficiaries are the BRIT School for Performing Arts & Technology. Over 8,000 young people have been given free education and the opportunity to enter the BRIT School since its opening in 1991 and more than 10,000 children and adults have been helped by the extraordinary music therapy work carried out by Nordoff-Robbins.

The BRITs Committee 2010,
The steering group that puts the show together, is made up of: Ged Doherty Chairman (Sony Music), Jason Iley (Universal Music), Miles Leonard (EMI), Max Lousada (Warners), Mike Smith (Columbia Records), Ben Beardsworth (XL Recordings), Geoff Taylor (BPI), Julian Wall (BPI), Maggie Crowe (BRIT Awards Ltd) and Helen Terry (BRITs TV). The BRIT Awards 2010 with MasterCard will be produced for the sixth consecutive year by Helen Terry for BRITs TV.

About DediPower Managed Hosting
DediPower is a leading UK provider of managed hosting and data centre solutions, making the internet and eBusiness innovation a reality for businesses of all sizes. Focused on delivering service excellence through our Support with Passion® philosophy, DediPower’s enterprise class data centres support business critical applications. Providing innovative solutions and expertise in dedicated managed hosting, virtualisation, multi-server clusters, security, business continuity and co-location services. DediPower is a winner of numerous hosting awards and is a Microsoft Gold certified partner and RedHat Ready hosting partner. DediPower’s headquarters is located in Reading Berkshire, UK. For additional information, visit http://www.dedipower.com and keep up to date with DediPower via Twitter, twitter.com/dedipower.

Published on: 9:10AM on 27th January 2010