YUDU, the ePublishing library that lets web users read, publish, buy, sell and share digital content, has appointed The Steak Group to manage its paid and natural search accounts. Steak, the full service digital agency, will handle search engine optimisation while sister company Minute Steak will run the paid search marketing activity.

Steak’s partnership with YUDU will begin with a full technical audit of the site and then a programme of activity designed to deliver maximum performance for target keywords, sustainable link building, increased traffic and strengthened brand awareness. Steak will work closely with the Minute Steak team to ensure an integrated approach and shared learnings across all elements of YUDU’s search marketing. Minute Steak will focus primarily on delivering leads to the YUDU Pro site which offers advanced digital publishing features ideal for larger businesses and publishers.

Rob Elding, Marketing Director, Yudu, said, “We were looking for an experienced search partner to establish natural search as a key traffic driving channel for us and adopt an integrated approach that aligns our SEO and PPC activity with other marketing strategies and initiatives, both on and offline. In Steak and Minute Steak we have found the perfect solution for us; expert SEO capabilities and paid search management that fits our budgets and that we can scale up as necessary as we grow.”

Oliver Bishop, The Steak Group’s CEO and Co-founder, commented, “We’re really pleased that between Steak and Minute Steak we can satisfy the needs of partners like YUDU who want the benefits of a fixed fee paid search service as well as access to the digital marketing heritage and expertise held within Steak. YUDU is an exciting business that we expect to experience huge growth and we are excited to be contributing to their success.”

About YUDU Media:
YUDU Media is an award winning provider of innovative digital publishing solutions for catalogues, magazines, newspapers and books, helping companies and individuals all over the world benefit from the growth in online publishing and reading. With offices in London, Lancashire and Boston, MA, YUDU offers advanced professional publishing with YUDU Pro and free publishing at YUDU.com, the eLibrary and marketplace that also allows publishers to promote, share and sell their publications and other digital content with the world.
For further information please contact:
Jeremy Walters
07931 381209

About Steak:
Steak’s purpose is to drive digital response. We use a full range of digital strategies and tactics, including search marketing, online advertising, and creative design to get results for our clients. Our search-inspired approach means we bring the intelligence of search marketing to all communications, both online and offline. Steak’s clients include Virgin Holidays, British Gas, Debenhams and Swiftcover.
Steak is a previous winner of the coveted Media Agency of the Year Award at the Interactive Marketing and Advertising Awards and has offices in London, New York and Melbourne.

About Minute Steak:
Minute Steak provides cost effective paid search marketing services to smaller budget advertisers who want specialist search expertise and account management at a level that suits their requirements and their advertising spend.
Minute Steak aims to cater for companies across all sectors. Its current clients include fashion brands, high street retailers, FMCG companies, business services providers and charitable organisations.

For further information, please contact:
Jocelyn Bull, Marketing Director
020 7420 3500

Published on: 4:37PM on 29th January 2010