Digital marketing specialists Econsultancy has announced three new training courses for 2010; Offline Marketing Principles, Online Merchandising and a completely new Mobile Marketing module. They have also increased the frequency of their other digital training courses following high demand during 2009.

Commenting on the 2010 training schedule, Craig Hanna, Training Director at Econsultancy said, “Like all of our training, the new courses have been designed to help marketing professionals ensure they have the best skills possible. As publishers of not just industry news but also in-depth, benchmarking, best practice and innovation reports, we are uniquely positioned to understand the state of the market and the exact skills that successful marketers need to have if they are to be successful in their careers.”

Offline Marketing Principles is aimed primarily at those individuals who may have a good understanding of digital channels but need to improve their understanding of traditional marketing principles. As integration and multichannel campaigns become increasingly important for marketers, it is vital that industry professionals have a completed rounded skill-set.

Online Merchandising teaches delegates the process of developing a relevant, engaging shopping experience. With thousands of companies selling products online to both businesses and consumers, it takes more than nice site design and a shopping cart to be competitive and profitable. This course is aimed at anyone responsible for the sales performance and effectiveness of the e-commerce channel.

New Mobile Marketing is for brands, agencies and any organisation that wants to learn more about how the mobile channel can be used effectively as part of the marketing mix. New platforms and technologies have dramatically improved the user experience and have sparked huge interest in mobile apps, commerce and effective content delivery. Understanding this fast growing channel is now a must-have skill for anyone responsible for delivering successful marketing campaigns.

In addition to these new courses and as a result of high demand during 2009, Econsultancy has increased the frequency of their other courses, including Online PR & Social Media, Advanced SEO, Fast Track Digital Marketing and Video for the Web. For a full list of courses and dates please visit the Econsultancy website or contact Econsultancy at or +44 (0)20 7269 1478


Published on: 1:22PM on 1st February 2010