WhiteCloud Digital Solutions Ltd (WCDS) has signed Steak as their first commercial partner to use their WhiteCloud affiliate management interface. Steak will be using the serving, tracking, and reporting platform to manage affiliate campaigns on behalf of its clients. .

WhiteCloud comes from a strong heritage of ongoing development in the online marketing sector, and is based on technology and infrastructure also used by affiliate network, dealgroupmedia. The platform manages over a billion global transactions a month and is considered to be the most robust systems of its kind in the marketplace.

“The shape of the media sector is changing as digital becomes an ever more important factor in the agency market”says Dan Cohen, WCDS Managing Director. “That agencies are investigating affiliate management technologies is a logical next step in their evolution. We are thrilled that Steak appreciated the technological advantages of our WhiteCloud platform and we are confident that they will benefit from the investment and expertise that has gone into it”.

Mark Joseph, Steak’s Affiliate Director, commented “Steak selected WhiteCloud as our affiliate technology provider after in depth research and review in our quest to find a robust, feature-rich and flexible affiliate tracking solution. We’re happy to say that the network setup of White Cloud was surprisingly quick and seamless. It is also satisfying to know that there is a full time development team at White Cloud, constantly working to evolve tools and technology within the affiliate channel, through which our clients’ programmes will benefit.”

About WhiteCloud Digital Solutions Ltd

WhiteCloud Digital Solutions Ltd is a wholly owned subsidiary of dealgroupmedia UK Ltd specialising in the development of innovative technological solutions for online marketing.

dealgroupmedia UK Ltd also trades as dgm (www.dgm-uk.com), dgmAffiliates and dgmSearchlab, providing a range of products and services to the online marketplace in the UK and overseas.

To find out more about WhiteCloud Digital Solutions and how we are technology can enhance your online marketing please contact Chris Russell-Smith (e: interested@whitecloud.co.uk), call us on 020 7943 4200, or visit our website (www.thewhitecloud.co.uk).

About Steak

Steak’s purpose is to drive digital response. We use a full range of digital strategies and tactics, including search marketing, online advertising, and creative design to get results for our clients. Our search-inspired approach means we bring the intelligence of search marketing to all communications, both online and offline. Steak’s clients include Virgin Holidays, British Gas, Debenhams and Swiftcover.
Steak is a previous winner of the coveted Media Agency of the Year Award at the Interactive Marketing and Advertising Awards and has offices in London, New York and Melbourne.

For further information please contact Jocelyn Bull (e: jocelyn.bull@steakdigital.co.uk) or call 02074203500

Published on: 4:00PM on 3rd February 2010