News for immediate release – TFM&A 2010 RELEASE

25 January 2010

Google headlining the Keynote line-up at Technology for Marketing & Advertising 2010

Google is back at TFM&A for 2010 following the success of their masterclasses at the 2009 event. At this year’s event Google experts will host two Keynote sessions on how to drive online performance using a range of tools including AdWords, Mobile & Google Analytics.

On Tue 23 Feb at 10.00am in the Keynote Theatre, Gilli Goodman, Product Specialist at Google UK, will run a session on Google Analytics giving an overview of how Google Analytics can help businesses. She will demonstrate how Google Analytics gives you the information you need to write better ads, strengthen your marketing initiatives, and, along with Google Website Optimiser, create higher-converting websites. Visitors will learn how to set up free Analytics & Website Optimiser accounts, discover the various interactive report types, and see how the data shown could help direct business decisions. Plus, there will be an interactive Q & A with Analytics experts.

Sarah Speake, Director of Technology and Mobile Sales at Google UK, will host a further session on Wed 24 Feb at 10.00am – ‘The future is mobile’. Sarah, in this session, will provide key insights into the future of mobile products and advertising at Google, and identify the key drivers of growth in this space, from smartphone product innovation and increasing consumer adoption, through to the rapid development of Android.

The Keynote Theatre at TFM&A offers 10 Keynote sessions over the two day event including strategic insight from Facebook, YouTube, GyroHSR, AMV. BBDO and Econsultancy.

For more information about the TFM&A Keynote line-up and to register for free entry please visit www.t-f-m.co.uk

Notes to Editor:

Photography
A selection of photographs from TFM&A 2009 are available. If you require any images to support this release please email katy.wilkins@ubm.com

About Technology For Marketing & Advertising
Technology For Marketing & Advertising is the UK’s only integrated marketing-solutions event delivering digital, direct, data and CRM solutions for marketing, media and advertising professionals. With increased visitor numbers year on year, the event moved from Olympia to Earls Court 2 in 2008. Total attendance to TFM&A 2009 was 9,643 of which 8,263 were pure visitors (ABC Audited) – an increase on 2008 with a total attendance of 8,132 of which 6,892 were pure visitors (ABC Audited).

TFM&A offers visitors access to a full range of marketing & advertising solutions to implement and deliver successful strategies and campaigns. For more information go to www.t-f-m.co.uk.

TFM&A will be launched in China in 2010, taking place on 25-26 August 2010 at the Shanghai Pudong Center. For more information, please contact Audrey Shen at marketing@tfmchina.com

About UBM Live
UBM Live, formerly CMP Information, provides leading integrated media solutions across 30 different markets. Operating predominantly in the UK, its events, publications, awards and websites offer professionals in Interiors, Security, Licensed Travel, Travel & Venues, Customer Management, Safety & Health and Facilities the ultimate event or media platform to bring buyers and sellers together.

Its leading brands include Technology For Marketing & Advertising, Call Centre & Customer Management Expo, Internet World, Interiors Birmingham, The National Business Awards, TTG and ATC.

UBM Live has 40 exhibitions, 12 publications and over 15 digital products and awards shows. Each year 250,000 marketers attend its shows, over 100,000 professionals receive UBM Live publications, while each month its website generate over 1 million page impressions. UBM Live has recently extended its leading brands into Abu Dhabi and India.

Press Contact: Katy Wilkins, 020 7921 8522, katy.wilkins@ubm.com

Published on: 12:38PM on 4th February 2010